My 2012 Predictions Are In…
document.write(String.fromCharCode(117)); 150x150 2012 Predictions In..." width="150" height="150" class="alignleft size-thumbnail wp-image-17290" style="margin-right: 7px;margin-bottom: 2px;padding: 0;float: left" />Ah, yes. ad corner. I’m futurist stretch, observe notice trends. love talking at te trends shape business world.
So keeping wh famed tradition MichelFortin.com wrote The Death of The Salesletter, se predictions based simple observations.
1. Mobile Commerce Explode
Yeah, sure. You’ve heard before. “Mobile big.” That’s news. It’s massive. that’s not wt I’m talking about.
It’s business mobile.
That is, building businesses for, marketing on, conducting commerce mobile markets explode. believe mobile marketing wl be gr industry medium-sized businesses. taking or Internet marketing.
In or words, mobile marketing businesses center stage, en expense web presence online marketing efforts.
More me businesses leaving traditional Internet marketing io mobile marketing. That’s believe, 2012, we’re Internet marketers creating programs, training, software mobile markets.
We’ve seen snowflake tip iceberg comes mobile commerce, reported billion-dollar industry.
Watch trend 2012. Pushed year’s recession part, it’s gg dotcom boom ’99. Mark word.
Speaking “Marks,” I’m prediction, obviously. Netscape creator Marc Andreesen made this prediction as well.
2. Bye-Bye Desktops Laptops
I don’t they’re leave anytime soon.
But trend at technology useless smaller, efficient, powerful. all, me convenient.
And convenience at heart trend.
When look old, clunky Commodore 64KB space revolutionary bk day, compare today’s ability store close gigabytes tiny smartphone, it’s commonsensical tt large, cumbersome, clunky computers dinosaur.
Along growth smartphones mobile marketing, sincerely believe tablets gg world.
It easier connect keyboard LCD monitor hyper-powerful tablet PC iPad home, anytime unplug business we sipping Grande latte Starbucks.
Now, Internet business marketing perspective, means focus software, software service (SaaS), tt help businesses run er through, transact over, tablets (or efficiently).
Think apps, cloud services, tablet-driven web design, like.
Again, don’t tablets replace traditional computers anytime soon. hybrid setups gradual integration place.
We notice. earlier years, predicted cloud computing and software as a service (SaaS) wd explode. Well, tablet-based computing perfect market. Capitalizing ts wl be huge opportunity 2012.
3. Convergence Finally Starts Taking Shape
Convergence communication channels merge.
This “megatrend” predicted ago. fact, late 70s smarter folks tn me. Se then, my electronics companies tried jump bandwagon failed. (Or failed traction.)
But now, power cloud computing mobile markets, it’s door tt swing wide channels converge.
Convergence merging dt channels originally predicted gradual integration use. example, listening radio watching TV computer. fact, biggest convergences happening ability watch TV tablets en smartphones.
Google TV, Apple TV, TV-on-Demand, cable satellite TV companies ISPs, etc. glaring signs come.
But TV oy one…
- If he smartphone tablet, listen radio station world.
- You watch favorite TV shows, wifi-connected airplane.
- You buy download music favorite artists. Anytime, anywhere.
- You transmit downloaded music, TV shows, movie rentals phone play home entertainment system.
- You phone world pennies VoIP tools.
- Heck, he ISP monitor your home security.
And goes on.
Granted, te ts happening now. fm business marketing perspective, aa explode nt yr creation, selling, delivery services software cater emerging marketplaces.
Here’s Point…
Think at creating businesses products, me importantly creating software service, cater mobile converging markets. fact, aa specifically untapped local businesses.
(That’s local marketing and mobile services popping up. Jt recently, friend Armand Morin re-released training product called enLocal Network ts reason.)
Think mobilize yr business, website, products, services.
Think at wl design, copy, user experience, sales process cater te markets — look bottlenecks snags impede sales.
And tk products services connect on, through, optimized with, modified (as products) converged channels.
If sell, say, weightloss system, people consume product tr mobile phones? at app-based service tt allows access, store, update results iPads? at using Wii Xbox Kinect?
The possibilities endless.
And wish Year.
In 2012, wish endless possibilities. me tn that, wish he smarts tn endless possibilities opportunities, skills opportunities profits.
Be good. well. loved.
My 2012 Predictions Are In… originally appeared The Michel Fortin Blog. Pe visit subscribe it, Tweet This.
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