Copy Writing For Profit – Article Cash

As marketer, sd ey opportunity eliminate barriers challenges delivery yr message yr target audience.

While RSS feeds, blogs, social media rage rt now, beats tt long-reigning monarch message-to-market medium online. Good ol’ email.

As Twitter user, Michael Kern, once remarked commenting articles, “Email still king.”

For instance, blog close 35,000 subscribers. Jt 10% tt subscribed RSS feed, we remainder email subscribers.

My unique. Ty se percentage bloggers social media marketers, ae Internet marketers with blogs.

With variety available deliver opt-in email newsletter, mt wonder yr business. Choices include plain text embedded HTML.

Which the best?

These days, rates all-time low. Se coaching students told they’ve seen low percentages, falling fm comfortable 40-60% single-digit range.

We’re talking legitimate (not spammers), highly popular, wl established, double-optin email marketers.

Sure, rates decline overall variety reasons. careful jumping to conclusions.

The skewed somewhat.

Open rates, calculated based appearance images embedded HTML email — often small, transparent image — do growing email clients.

A example explosion web-based mobile-based email, majority he HTML images td by default.

For example, introduction IMAP offline access Gmail, fd ur tr “labs” feature (thanks copywriter Morty Schiller telling at it), I’ve recently converted all email Gmail, using retrieve POP mailbox accounts.

I’ve dumped email client completely. Nowadays, check email web browser my iPhone.

So, wh dwindling email rates persnickety email readers, message across?

Before begin, start saying tt I’m email marketing expert stretch, pretend one. people business knowledge above mine.

(I mean qe literally. Jason Henderson seven-feet tall, definitely incredibly well-versed email marketing giants tn will. many others.)

But we don’t winning answer, share my experience.

For time, I’ve advocate plain-text emails only. Er that, emails sent dual, delimited formats (i.e., plain text HTML) non-HTML email clients receive yr message. lowest common denominator reach people as possible.

Keep mind that, we rates dwindling sd definitely look improve deliverability, what’s me clickthrough rates.

So process recommend is, send dual-format email, yr email drive people web page instead, wr using teasers incomplete ideas, embedding multiple links tt message — and single one.

That way, drive people web page wh control look feel, including conversion boosters, eye gravity, lengthier sales copy — let ae multimedia audio and video.

Plus, se vy aggressive spam filters sill frown HTML email.

For example, Spam Assassin, biggest mt widely spam-filtering software market preferred ISPs, assigns score — albeit minuscule, nowadays — to HTML-only emails.

By way, pretty cool tool determine spam scores. It’s software called MailingCheck fm folks SendBlaster.com. reason tt scores yr email ao gs pointers we to improve.

They offer ton resources, including this link Spam Assassin’s article eliminate considerably reduce “false positives.”

For messages survive filtering process, challenge ensuring message garbled end-user email controls, resulting yr newsletter viewed ls tn ideal conditions.

For instance, consumers, particularly sign newsletters offline methods, change settings manually.

Nevertheless, te factors harm yr message’s deliverability prevent yr newsletters fm getting inboxes yr subscribers. message tt arrive obviously read acted upon.

So me mileage your emails?

One way, he discovered, extremely well. tt convert message separate, downloadale PDF file. PDFs newsletters, either. Tk “special reports,” “white papers,” “ebooks,” “ecourses,” standalone articles, etc.

In experience plain text (or dual plain-text HTML) messages wh newsletters PDF documents, attached linked download them, superior choice, providing me versatility flexibility tn of these.

(Note tt Adobe’s PDF format video form capability wh mt recent version, literally web page entire salesletter PDF document.)

Your goal access yr newsletter easy possible. ts reason PDF documents logical preferred choice leaders online marketing.

Think about it…

If receive email se PDF attachment, chances wd message me readily wd plain one, of curiosity.

Plus, don’t Adobe create PDF files.

To produce PDF newsletter quickly easily, my PDF converters market tt oy fraction price Adobe’s Acrobat. However, simplest shortcut I’ve ud upload file (such Microsoft Word document) Google Documents, export a PDF.

The benefits PDF many. PDF files allow express yr unique creative freedom providing wh complete control visual experience, especially experience leads to sales.

It allows incorporate conversion boosters normally web pages, sh colors, boxes, fonts (even odd fonts fd mt browsers PDFs embed tm document), graphics, so on.

In fact, graphics illustrate message punctuate yr words knowing seen context we originally intended. Ts significant advantage maintaining brand integrity.

Unlike choices available, PDFs provide assurance of consistency.

There significant differences reader matter choose digest yr information. reader wt intend, wr read online, desktop, in print.

(Recently, reader uploaded one of my free reports Scribd.com, allows ae view document, wr ty he PDF plugin browser or not.)

Another significant aa control distribution. newsletter viral develop wide readership base, easy encourage sharing.

However, restrict distribution opt-in paying ms only, ts ao easy accommodate password protection or security features.

There cn degree protection fm content theft format itself. Piracy slightly inhibited PDF formatted documents simply be editing distributed document requires multiple steps.

Granted, protection measure 100% foolproof.

If thief determined enough, wl fd way. generally, steps takes complete function, ls ly fd people willing me the attempt.

Also, easiest create membership continuity program simply email autoresponders deliver content regular, automated basis exchange monthly subscription fee.

For example, program, Success Chef’s One Bite at a Time, delivers weekly moneymaking lessons autoresponder dollars a month.

That said, however, recently ad coaching student download theft rates wr ny protect digital products.

Most don’t tk twice at locking door wn leave house, en activate alarm systems extra measure of security.

Taking steps protect yr assets natural wn comes homes, sd absolutely thinking at protecting yf wn comes business information products, too.

Intellectual theft insidious difficult issue oy malicious intent, gl public attitude ts creative works.

There cn level obliviousness ts copyright wn public wn comes photographs, music, written word. Mt people simply copyright violations seriously.

It malicious oblivious must protect your work.

You mt tempted overlook security measures, thinking won’t lose much. renegade copies product circulation ry cost you, after all?

In recent incident, hacker’s site wt providing free downloads products fm leading marketers. friends’ products included. out? documents pulling images marketer’s servers.

After counting downloads made, figured lost $21,000. Sites le shut dn quickly ty identified, losses frustration incurred meantime be significant.

For reasons impossible stop shoplifting, undoubtedly impossible completely halt theft digital products. However, reduce impact business putting simple security measures in place.

You’ll me se monitor Internet violations stop leaks be ty he chance impact bottom line.

(One location notorious “bit torrent” sites. Believe me, te sites aren’t jt songs “warez.” Internet marketing products not immune.)

The immediate tt comes protecting yr product product itself.

Protecting individual product, password, sm provide level security. However, rely on, tn somewhat false sense of security.

For thing, jumping th hoops cumbersome annoying legitimate customers, you’ll consider carefully ty worth the effort.

In mt cases, you’ll tt measures effective determined hackers crack passwords little time.

Better, ultimately me important, protect source. protect downloads coming ensure tt ty fortified website, tn br measure protection tn simply password-protecting individual files.

If don’t he products, difficult justify buying dedicated software installing server scripts provide stronger security measures, te generate expiring download links limit download attempts.

Fortunately, simple, low-cost solutions lower your risk.

• First, don’t te easy upload folder common name, le “downloads” “purchases” “products.” uncommon unique folder name. Random letters qe nicely for this.

• Second, wn creating yr folder me include simple index file (i.e., blank “index.htm” file) it, tt se can’t jt folder fd directory listing files ready to download.

If you’re little technically inclined fm Apache server, there’s “index ignore” line-item yr .htaccess file:

indexignore *

• Third, you’ll me you’ve set search engines crawl tt folder altering robots.txt file server.

  Also, se follow preceding steps (such using uncommon yr products folder), yr robots.txt file extending invitation hackers telling yr products are located.

• Next, add simple lines io yr .htaccess file prevent referrer-based access. Aside fm typical password protection, prevent ae tries access files directly fm domain.

  This prevents hotlinking direct access documents. links domain(s) documents allowed. Simply create .htaccess file following lines, upload folder containing your files:

  RewriteEngine On
RewriteCond %{HTTP_REFERER} !.*yourdomain.com.* [NC]
RewriteCond %{HTTP_REFERER} !.*yourdomain2.com.* [NC]
RewriteCond %{HTTP_REFERER} !.*yourdomain3.com.* [NC]
RewriteRule (.*) http://www.yourdomain.com/order.html [R=301,L]

  Remember, ts ws Apache. Plus, se modify “yourdomain” domains, change line page site wt redirect to. wt push page. document.write(String.fromCharCode(116,111)); Me Mileage Yr Emails" style="padding: 0; max-width: 100%;" />

• Finally, files change yr passwords frequently. remember change download links yr merchant account me files, time takes well spent.

Ultimately, delivering newsletter issue special report PDF format provides level stability currently available. overcomes barriers ensure message reaches potential audience as possible.

The Michel Fortin Blog.

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