Copy Writing For Profit – Article Cash

Twitter fantastic marketing tool. love encourage it. warning, people ty oy wrong, potentially dangerous its survival.

Twitter micro-blogging, i.e., blogging shorter format. limits posts 140 characters. reason limit is, wn Twitter introduced intended text-messaging (SMS) bn mobile phones.

The SMS protocol, mt phones, limit messages 140 characters. (Nowadays, phones allow to 160.)

I love Twitter because, copywriter, it’s ao tool force pithy, test headlines subject lines, create persona wh build your brand.

However, there’s seriously irks wife, Sylvie Fortin, end. Tt process destroying tools ce Internet invention email. that’s auto-following.

First, don’t Twitter telling followers bit minutia day. that’s ridiculous and absurd.

If celebrity, sure. Fans love to hear daily activities tr favorite stars. live voyeuristic society. That’s reality TV exploded, concept social media with it.

Auto-following automatically follow follows you. Te my benefits auto-following, giving followers ability send private, direct message.

But me, auto-following is, core, dt posting website URL willy-nilly bunch free-for-all link farms, wildly popular ey onset Internet. tt marketing tactic. document.write(String.fromCharCode(66,121)); Drones Fakes?" style="padding: 0; max-width: 100%;" />

In fact, FFA links ry benefited owner link farm, be tr website wh intent read click bazillion links. post link. FFA owner able build list easily email to.

(Sounds familiar?)

I Twitter business — not marketing selling se, share probably the aspect marketing, social media, Internet (in fact, it’s reason Internet exists first place).

And (hold tight, it comes)…

… Information!

(Crazy, huh?)

Yes, love “tweet” at websites I’ve visited, wh it followers. love post quick tips links articles I’ve stumbled fascinating interesting. love blog at products, software, programs I’ve discovered, wh believe followers appreciate knowing about.

And yes, insert fm time time affiliate link two. wouldn’t post didn’t tk wd benefit followers. goal money micro-blogging, blogging general. It’s a byproduct.

But terms auto-following, I’ve it. yesterday, vindicated, ce remarkable short video Seth Godin, arguably leading experts on marketing.

In it, Seth addresses entire “social media business” simple statement. fact, ls minutes. Basically, business built relationships, my followers you have.

Seth calls “fake networking” opposed real networking. matters real relationships, relationships create, cultivate, care about. Twitter account tt boast popular are — or try appear to be.

I believe people auto-follow attempt inflate numbers, pure egotistical reasons, most, spamming their followers.

Don’t believe me? Here’s in point.

Auto-follow enabled various third-party software. Twitter feature — some users day. Well, jt yesterday Techcrunch reported bit news wh Twitter abandon the whole auto-follow process. personally, tk it’s freakin’ time.

Twitter’s CEO beautifully: “We’re discontinue autofollow be ts behavior sends wrong message. Namely, unlikely actually read tweets fm thousands accounts makes ts activity disingenuous.”

When sent ts link friend Armand Morin discussion we mastermind coaching group, reply ng short brilliant. He said…

I totally agree.

I tk biggest pm wh Social Media Marketing.

People fooling ts thinking followers friends indication tr potential income generation.

Why this work?

Most people following friends strangers two reasons.

1.) Ty build own “LIST”

2.) Ty following people wh false illusion tt ty “friend” FREE marketing information. ty don’t realize person following OPTION #1 listed above.

So yr list marketed to?

The answer obviously no.

Now, I’ve disagreed friend Ed Dale past. recently, Ed posted a video Twitter auto-follow nonsense, ts time wholeheartedly agree with him.

In fact, couple months ago wife engaged fierce, controversial debate online at nonsensical nature auto-follow process. wt share wh highlights fm tt debate here.

I paste wt os sd copyright reasons. paste se tweets below. Twitter, fm Facebook se tweets simultaneously posted Facebook “wall,” wh on generate independent conversations additional comments.

Understandably, tweets conversations. help understand context, tweets preceded sidenote explain history bd background information.

SIDENOTE: tweet tt started it all…

• Auto-follow? me. philosophy is, follow te reply @michelfortin engage me. It’s saying “Hi!”
• What’s yr follosophy?* Auto-follow? Follow te reply you? Follow oy follow-worthy? Follow “x” followers?

*By way, “follosophy” coined Harris Fellman, not me.

SIDENOTE: people tt NOT auto-following defeats purpose “social media.” bad ratio “following” vs. “followers” means conversations one-sided. sd non-followers tweet “one way” (i.e., ty don’t follow followers) usually tweeting unhelpful, “spammy,” “soapbox” tweets.

I disagree.

• “Helpful” defined appreciating or view support challenge yr own. En soapbox tweets.
• I sd ts my times, auto-follow propositions bar? (Rhetorical question. Don’t answer, LOL!)
• Twitter Internet’s water cooler. people wh talk tm the cooler.
• Lately there’s onslaught people cy auto-follow ty claim “I huge list”. It’s B.S.
• Ultimately, tt auto-follow person pretending listen, ss fake and insincere.
• It’s “I’ll *IF* yours.” Paul Myers said it best, “Internet marketers bunch incestuous cannibals.”
• With social media, people he distorted sense wt “friend” means. acquaintance, contact, fan, doesn’t me a “friend.”
• Same wh Facebook. add friends add message friend requests. me effort introduce themselves.
• I ignore simple friend requests, especially they’re people don’t know. Wh the point!
• Most people Facebook, add friend wt introduction, usually networkers wt pitch their “opportunity”.
• Facebook caps friends lists 5,000 be it’s virtually impossible 5,000 “friends.” about it.
• Once you’ve reached Facebook’s limit, tell start fan page instead people fans, not friends.
• Facebook’s policy clear: ct personal profile professional promotional purposes. know, they’ve told me.
• If enter conversation, hashtags @ replies, not auto-follow.
• Twitter cocktail party*. don’t follow merely looks at you.

*By way, “cocktail party” sg wife coined sl months ago, be Seth Godin mentioned video posted earlier. the tweets…

• We nd distinguish conversational vs. social media. Bg crowded bar doesn’t mean you’re being social.
• Conversely, crowded bar talking doesn’t mean you’re bg anti-social, either.
• Watching bar interacting wh doesn’t mean you’re listening ey conversation, too.

SIDENOTE: he tweeted “auto-follow” introduce yourself, le “handshake.” auto-follow approachable. I disagree.

• Auto-follow NOT introduction. discussion conversation IS. It’s about RELATIONSHIPS.
• Which prefer follow reply me, be they’re effort introduce themselves.
• I *am* approachable. That’s I’ll respond tweets wh @ reply me. en follow them.
• But won’t automatically follow people simply follow saying a word.
• Handshake? serial killer shakes hand, befriend them? unless them first.
• Yes, auto-follow creepy. me, anyway. I’m at it, it’s jt philosophy. don’t like it.
• Honestly wn following thousands, oy conversation @ reply!
• But auto-following doesn’t mean it’s one-sided! Wt enter conversation me? @ reply me. Simple.
• TV radio one-sided. Twitter mutifaceted nature — follow not. Hashtags gt example of this.
• People follow (without expectation return follow) genuinely wt he to say.
• I’d hundreds real, ss fans care, tn thousands curious onlookers who don’t.

SIDENOTE: sd auto-follow’s single benefit ability direct message (DM) other. agree, precisely don’t auto-follow. Here’s I mean…

• Bottom line, follow effort introduce ts tweets are valuable.
• Return follows grant access DM. don’t le that. pay support staff handle stuff like that.
• If followed thousands people, I’ll bombarded DM’s support requests.
• It’s don’t care, it’s don’t he time answering DMs, wh takes attention fm serving paying clients.
• If don’t respond DMs saying “please contact support,” time-consuming, I’ll accused listening anyway.
• People auto-follow wt DM looking free advice. free lunch. don’t free lunches.
• Here’s article/video @perrymarshall explain I, too, don’t free lunches: http://is.gd/go5P
• Would subscribe everyone’s blog comments yours? course not. Micro-blogging no different.
• I don’t subscribe everyone’s blog comments mine. reply comments. Twitter micro-blogging. it’s still blogging.
• Again, follow people wt FOLLOW them. expectation return follow.
• Social media interaction. Discussion. Conversation. “social.” reciprocal STALKING.
• Final note, followed gazillion people, won’t exist… unless introduced wh @ reply.
• Besides, kw exist @ reply (that’s mean following ar approach me). That’s wt I do.

SIDENOTE: Se people “gurus” don’t auto-follow, can’t access them. bought tr product, te rt access them. that, don’t follow customers, delivering bad customer service. I’m oy disagreeing wh this, I’m also disgusted.

• Just bought someone’s stuff doesn’t ge access. expect Bl Gates follow bought Microsoft Windows?
• Precisely. It’s relationships. mean, wd auto-follow ee propositions a bar?
• It’s bg crowded stadium, everybody’s talking once, pretending you’re listening ee is saying.
• Yes, friends discussions. It’s stage seminar vs. bg bk hg a 1-on-1.
• Exactly. Look ts way, wd respond ey piece junk mail letter saying “thank mailing me!”?
• Followers er “fan” “friend.” That’s pt “following” first place.
• I FOLLOW I’m WHAT person say. don’t follow simply wt tt person follow back!
• I’m THEIR fan. follow expectation. That’s point. There’s difference bn “fan” and “friend.”
• Right. follow? You’re fan. follow back? You’re friend. don’t wt followers. want fans.

SIDENOTE: Chris Brogan, follows people follow (and that’s tens thousands), don’t autofollow, appear snobby bastard, there’s winning. My answer…

• It’s intent. There’s unconditional reciprocation. tn there’s extortion.
• I guess I’d rr perceived snobby bastard doesn’t care lying fakes tt he does.;)

What you think?

Finally, I’ll leave wh posts subject Twitter. Copywriter Randy Gage, I’ve following years, posted one of the best manifestos use, purpose, benefits (and downsides) Twitter I’ve ever read.

The Michel Fortin Blog.

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