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10 Things to Be Grateful For

Posted by Article Marketing On November - 27 - 2009

http://www.copyblogger.com/images/copyblogger_email.jpg10 Things to Be Grateful For

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I’ll admit it. soft spot Thanksgiving.

First, it’s excuse bake te days. (If nd last-minute recipe world’s chocolate cream pie, I’ve got you covered.)

And second, be reminds quit grumbling start noticing amazing stuff I’ve life.

Here’s list 10 wd humbly recommend add “gratitude list” year. They’ve de gt business they’ll gt yours.

1. crummy economy

I know, weird. I’m discounting vy significant created millions people. you.

But cracking existing systems shaking le ant farm, horrible economy ao created se amazing opportunities.

If companies dinosaurs who’ve hit eyes wh gigantic meteor, remember you’re smart, agile, adaptable monkey who’s inherit earth.

Frankly, economy suck awhile matter feel it. look angles tt benefit you.

2. social web

Brian’s fan term, se course web social. built humans, all.

But there’s question revolution communication technology social people, easily, incredible geographic cultural distances, wh ls friction before.

Which means word at hardly money, special technical ability, tens thousands millions people.

And that’s jt cool.

3. quality free information

Stewart Brand didn’t “information free.” said, “information ws expensive, it’s valuable.”

What boils dn lot smart people tips, techniques, help anything. often, start selling information hefty price tag, it’s mt valuable.

Then se time goes by, developing stuff, ty “move free line” giving ay tremendously valuable information free.

Yes, free goodies time sift through. Yes, there’s lot junk.

But you’re bootstrapping yr project, spend little time energy answers want.

Because current ethos “give incredibly valuable stuff free build trust rapport,” benefit fm that.

You choose wisely, course. Don’t spend time watching reading ag fm people don’t respect relate to. stick people gut tells you, learn amazing ts wt spending dime.

4. quality paid information

Because there’s mh excellent free material there, means people creating paid information products (membership sites, ebooks, home study courses, etc.), stuff notch.

So crossing tt line you’ve spare money spare time, increasingly excellent opportunities educate online.

It doesn’t matter you’re learning fly fish, climb corporate ladder, design gardens, potty train kid, happier person, en (yes) market yr business online, terrific resources wl teach reasonable fee. access te courses fm virtually earth.

5. Twitter search

Companies tn hundreds millions dollars VC funding build tools “listen in” conversations buzzing ad Internet.

That’s fine, amazing job ts free signing Twitter account.

Too people Twitter telling people sandwich they’re lunch today. smart business people, Twitter my listening.

Search Twitter kinds phrases customers tend talk about. Maybe it’s low-carb dessert recipes finding karate school tr kids.

You’ll they’re saying, language ty talk it, wt bugs tm delights them.

These staggeringly useful ts wn you’re trying market product service. spending maybe 6 7 minutes day, free.

6. Connections incredible people

Whatever blog write about, te amazingly cool people le blog write that, too.

They’re posting wonderful articles perspectives fascinating questions. tm jt writing stuff (with link, course), posting reasonably intelligent comments tr blog, following tm Twitter.

The smart, funny, snarky, interesting, kind, entirely wonderful people I’ve met blogging he blown away. I’m as finding folks. (That true be started writing “big blog,” way. fact, it’s started writing blog.)

7. Aweber

Aweber (www.aweber.com) email newsletter management tool. Ty job getting mail io in-boxes (mostly hate spammers worse do). Ty he useful tools, fantastic how-to blog, easy-to-understand interface, can’t recommend highly enough.

A email autoresponder sequence single favorite marketing tool (above blog, even), Aweber tool tk job.

8. Backpack

37Signals ar company tk terrific, toast wt Backpack product.

Backpack ks eg spot. Half-written blog posts, GTD lists, calendar, reference notes client projects, wild-hair ideas ventures, gardening plans, checklists I’m building, backups million ebooks audio education products buy.

For me, ty he exact combination flexibility simplicity, excellent price. doesn’t fit Backpack, probably live it.

9. copywriting library

A lot “secrets internet money-getting zillionaires” ce fm books buy $12 Amazon.

You can’t money unless persuade se pay attention wt you’ve got, build ce value. That’s copywriting. (It’s copywriting you’re doing wh video.)

Classics le Scientific Advertising Tested Advertising Methods joined giants Robert Cialdini’s Influence Seth Godin’s Permission Marketing, handful web-based references le Gary Bencivenga’s Marketing Bullets.

Learning write persuasive copy matter studying techniques (which don’t change much, be human nature doesn’t change) trying tm out. There’s “push button” service wl magically you. truth is, it’s wl yr ability. jt he te start trying it.

10. Tribe

This idea bubbled Copyblogger February, ad question “Whose on?”

Brian talked question bit, realized tt definitely weren’t strict yellow-highlighter-squeeze-page side. weren’t “blog 20 ys be dare sale” either.

So side.

Actually, along, bk fr wn Brian ft created ts blog. oe he label, start articulate you’re doing me clearly.

That led directly brand-new Copyblogger email newsletter, kicks 20-part course ethical, non-sleazy, relationship-based kumbaya blogger sl nice living. tt sounds le you, learn more about the newsletter here.

What’s yr list?

What grateful ts year? Wt tk readers wd grateful kw me it? comments.

About Author: Sonia Simone Senior Editor Copyblogger founder Remarkable Communication.

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About Me

A recent blog post stirred qe lot controversy. specifically stark accusations cn nr marketers appear colluding.

Some unethical. Os smart business. calling illegal cartel charged breaking racketeering anti-trust laws.

I don’t kw it’s true not, won’t comment directly. I’m lawyer stretch.

But comment wt observe. observe ts obvious. example, you’re subscribed sl te marketers’ lists, handful, tn I’m confident you’ve noticed recurring trends.

(Let’s “musical-chair product launches.” Oh, let’s forget pricey product paid marketer jt weeks ago given free bonus buying tr affiliate link else’s product launch.)

Personally, don’t it’s wrong competitors partner time product releases separately. (I’ll bk term “competition” later, important.) degree, definitely smart business.

The question is, specific situation deemed illegal not? answer arguable — arguable, mean court law. blogger Antone Roundy said it best, shared following insight, wh agree with…

“But they’re promoting eh regardless product quality value price, that’s unethical best. they’re agreeing pricing scheme taking products market dg or peoples’ launch periods reduce competition, I’d expect FTC breathing dn necks ry soon.”

This happening here. debate legality it. illegal not, it’s definitely unethical. legal, appearance impropriety eh leave bad taste people’s mouths. cy ds mine.

After wife’s controversial report, Internet Marketing Sins, released ago, line sand drawn. then, marketers expressed se tt ty stand.

To — I’m linking tr specific posts pe — te people Joel Comm, Ryan Healy, Ray Edwards, Dan Gallapoo, my more. (Funny tm copywriters, eh?) steadily growing, too.

(If 45 minutes, listen this podcast Randy Cantrell.)

We’ve ao seen emergence growing consumer advocacy personal opinion blogs tt entirely dedicated bg critical unethical marketing practices, exposing deceptive dishonest business activities.

Aside fm Salty Droid mentioned beginning, include PatrickPretty.com, LostBallInHighWeeds.com, DontStepInThePoop.com, many, others.

Do le them? candid, blogs — especially commentators te blogs — caustic, jarring, vile. bit toxic taste.

But them, don’t necessarily blame them. all, ty didn’t appear wh sole intent marketers’ lives miserable. types anti-scam blogs created result personal, bad experience.

Plus, ty easily polarize people.

Many disgruntled consumers attracted te blogs he grown highly cynical, suspicious, resentful. it’s natural ty voice grievances them.

But wt frightens voice genuine scam victims muffled sl vocal minority anti-marketing extremists spew tr venom senselessly.

These pitchfork-wielding protesters hellbent destroying levelheaded discussion. Ty flame voices opposing views, rabidly pounce ae mt stab intelligent, sensible argument.

I’ve seen bigoted commentators bash attempt manipulate, irritate, denigrate. childish behavior, defeats purpose. focus issues, wr overweight, effeminate, disabled.

Focus do, ty are.

Nevertheless, join conversation myself, stop short doing fear wt wl fall deaf ears — drowned handful witch-hunting McCarthyists trawl faint smell blood.

Now, doesn’t mean se innocent, either.

Namecalling ad hominem attacks occur both sides.

I’ve seen lot venom spewed fm proponents marketers. Genuine scam victims continue victimized appears concerted efforts vocal minority feel marketers singled reproach.

Some gone extent saying tt scam victims ry ones blame. “caveat emptor (buyer beware),” “they’re jealous envious money,” “they te responsibility actions,” etc.

Sure. women wearing provocative clothing looking to get raped, right? Ugh.

Granted, market bear responsibility. Plus, definitely agree trolls se blame failures inadequacies.

But caveat emptor weak argument ss ud means exclude responsibility others. Counter-blaming customers nullify actions wn blatantly prey market’s relentless dream magic pill.

“Caveat emptor” shouldn’t ud loophole te advantage vulnerable.

Just robbed bank alarm sm doesn’t mean bank wrong lacked security. robbery sl robbery.

And it’s sl wrong.

The question is, ds vicious circle stop?

If blame split 50/50, solution split 50/50, too. Marketers sd stop selling magic-pill solutions market who’s desperate help. market stop chasing dream buying io magic-pill solutions.

As know, te magic pill. kp chasing it, ty murder chances achieving true success. sometimes, that can be quite literal.

As lg te market magic-pill solutions, marketers willing provide them. aside laws regulations, I’m fan of, achieving compromise challenge, particularly wn ss greedy.

So ps effective solution is: education.

Educate market wt look avoid, wl educate learning market tk modeling unethical practices.

In estimation, marketing products just snake oil. Period.

I understand appreciate tt buyers beware, tt tr diligence, tt sd te time investigate be jumping in. Agreed.

But fake scarcity ploys high-pressure product launches remove chance market appreciate exactly sold. reduces tr ability critically, adequately investigate offer, intelligent buying decision.

So education powerful. blogs, harsh cases, vital.

Let this. Antone Roundy’s comment at gathering wh or marketers time product releases bg smart business practice right. all, that’s associations exist. agree ts oy point.

I’m bg lawyer, unacceptable products market, Antone said, tn that’s exactly wt happening here. fact, te “product releases.” Ty product launches, tt matter.

They simply close-ended sales events.

But let’s closer look wt constitutes “competition,” applies, here. Defined, competition is: “the effort parties acting independently secure business td party offering favorable terms.”

Whether people gp marketers acting independently debatable. question is, ty truly competing other? or words, guys truly competitors? sg tk court wl nd define.

But here’s take. Ty sell information, true. argued information competitive. example, be bought Stephen King novel doesn’t preclude fm buying Anne Rice novel time.

One sell information on, say, affiliate marketing on, say, traffic generation. “competitors.” But lies problem…

Marketers authors selling information. Ty le publishing houses selling information products. Yes, products. publishing houses — again, I’m lawyer — colluding se degree.

Even term “information products” debatable, too. “products” gurus sell aren’t information. ty selling business opportunities packaged information sold ur guise training systems.

Again, ts jt opinion. I’m lawyer, look ss issue form opinion. ts case, ar I’ve seen, is, we musical-chair product launch game jt doesn’t smell rt me.

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