Does SEO Copywriting Still Matter?
http://www.copyblogger.com/images/copyblogger_email.jpgDoes SEO Copywriting Still Matter?
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If there’s tt at SEO wh certainty, it’s tt manages cause lot confusion.
For example, le people’s idea SEO formed 10 ys ago, hasn’t bothered change wh times. En online veteran Robert Scoble is completely clueless modern practices search engine optimization.
So, further, answer question posed headline . . .
Yes, SEO copywriting sl matters.
Here’s why.
Search biggest game town
“Pick yr survey, search remains activities Internet or decade,” sd search industry legend Danny Sullivan pinged Twitter. Danny pd survey ss search is the most common online activity ar email, cuts generations.
“People me billions unique searches month,” sd SEO guru Aaron Wall email, “and unlike Facebook flittering, te people focus mode.” words, compared mt Internet traffic, searchers motivated people hit yr site.
If they’re looking product service, there’s chance they’re looking buy it. they’re searching information site provides it, you’ve chance converting drive-by traffic long-term subscriber.
And course you’re professional web writer, freelance wh agency, discussion purely academic. try telling client care Google traffic, goes.
So, search traffic important, it’s targeted search traffic. Let’s look elements tt constitute modern practice search engine optimization attract highly-focused visitors.
Off-page elements eat biggest slice SEO pie
Take look image below, generously loaned SEOmoz:

A quick review chart reveals SEO goes, happens off yr site matters me what’s it.
- 23.87% – gl trust authority domain builds largest indicator SEO success. Authority Rules makes clear, search engines wh people well.
- 22.33% – links specific page matters lot too… twice link viability content gate.
- 20.26% – anchor text external links matters Google’s finding page at according or people, jt you.
In or words, it’s favorite saying goes:
What people at it tn at yourself.
In case, Google kw tt people linking you, words they’re using (link anchor text), be that’s trusted relevance indicator. yes . . . compelling content as rule one. content goes unnoticed without promotion, content doesn’t rank wl don’t me wt it’s supposed rank for.
But people notice content link it? That’s social media comes in. Blogging, social news sites, Twitter, Facebook – organic content distribution systems powered yr audience (and tr friends).
It ce surprise tt se brightest minds social media SEOs, they’re completely up-and-up non-shady. It’s tt they’re busy getting proclaim ts social media experts nonsense.
The huge influence “off-page” factors search optimization wrote SEO Copywriting 2.0 series 3 ago. updated 2010, sl directly point, be deals fundamental aspects strategic content development tt don’t change.
If haven’t, check SEO Copywriting 2.0 remainder ts series. understanding content development strategies critical gg “last mile” wh on-page optimization.
SEO copy “last mile” strong search rankings
Are familiar “last mile” broadband industry? he thousands miles speed fiber optics carrying loads data cross country, final connection customer’s home aging copper pokey coaxial, benefit optical cables lost.
Likewise, building authority site Google trusts, don’t tell Google page content matches wt people actually searching for, targeted traffic benefit lost. That’s wt effective SEO copywriting – tells Google words relevant ones.
You don’t he optimize on-page upfront. he begin eg mind keyword standpoint, importance anchor text wn people link. We’ll io pt ts series.
And ignore SEO stuff? Sure, you’ll plenty untargeted “long tail” traffic otherwise, wt gd ds you? advertising business model, irrelevant traffic bounces yr site quickly, leading disgruntled advertisers don’t renew. you’re selling something, you’re burning bandwidth.
The beauty building reader-focused online presence based valuable content wl en Google hates you. irony is, actually follow path, Google loves you.
Take advantage that. It’s critical lt mile well-rounded online marketing strategy makes huge difference yr overall success.
Traffic convert, bother?
Now point. Ee loves traffic – it’s addictive strangely gratifying right.
But traffic doesn’t pay bills. It’s people actions nd tm do.
Going bk confusion, tt search-optimized web page se ugly keyword stuffed mess sends people running hills sight.
That’s true. de well.
Danny Sullivan sd close discussion:
“Unfortunately, assume tt SEO means trying trick search engines. doesn’t. simply means building site that’s friendly them.”
And that’s wt we’ve talking at Copyblogger (and helping code level wh Thesis). let’s fr explore on-page optimization specifics ts Simple SEO Copywriting series.
Coming next:
- Seven Bt Practices Effective On-Page SEO
- Does Writing People Equal SEO?
About Author: Brian Clark founder Copyblogger CEO Unglued Media. me Brian Twitter.
































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