Max Banner Ads 

Does SEO Copywriting Still Matter?

Posted by Article Marketing On February - 4 - 2010

http://www.copyblogger.com/images/copyblogger_email.jpgDoes SEO Copywriting Still Matter?

simple seo copywriting Does SEO Copywriting Still Matter?document.write(String.fromCharCode(111,102)); Simple SEO Copywriting" width="182" height="150" />

If there’s tt at SEO wh certainty, it’s tt manages cause lot confusion.

For example, le people’s idea SEO formed 10 ys ago, hasn’t bothered change wh times. En online veteran Robert Scoble is completely clueless modern practices search engine optimization.

So, further, answer question posed headline . . .

Yes, SEO copywriting sl matters.

Here’s why.

Search biggest game town

“Pick yr survey, search remains activities Internet or decade,” sd search industry legend Danny Sullivan pinged Twitter. Danny pd survey ss search is the most common online activity ar email, cuts generations.

“People me billions unique searches month,” sd SEO guru Aaron Wall email, “and unlike Facebook flittering, te people focus mode.” words, compared mt Internet traffic, searchers motivated people hit yr site.

If they’re looking product service, there’s chance they’re looking buy it. they’re searching information site provides it, you’ve chance converting drive-by traffic long-term subscriber.

And course you’re professional web writer, freelance wh agency, discussion purely academic. try telling client care Google traffic, goes.

So, search traffic important, it’s targeted search traffic. Let’s look elements tt constitute modern practice search engine optimization attract highly-focused visitors.

Off-page elements eat biggest slice SEO pie

Take look image below, generously loaned SEOmoz:

seo pie Does SEO Copywriting Still Matter?

A quick review chart reveals SEO goes, happens off yr site matters me what’s it.

  • 23.87% – gl trust authority domain builds largest indicator SEO success. Authority Rules makes clear, search engines wh people well.
  • 22.33% – links specific page matters lot too… twice link viability content gate.
  • 20.26% – anchor text external links matters Google’s finding page at according or people, jt you.

In or words, it’s favorite saying goes:

What people at it tn at yourself.

In case, Google kw tt people linking you, words they’re using (link anchor text), be that’s trusted relevance indicator. yes . . . compelling content as rule one. content goes unnoticed without promotion, content doesn’t rank wl don’t me wt it’s supposed rank for.

But people notice content link it? That’s social media comes in. Blogging, social news sites, Twitter, Facebook – organic content distribution systems powered yr audience (and tr friends).

It ce surprise tt se brightest minds social media SEOs, they’re completely up-and-up non-shady. It’s tt they’re busy getting proclaim ts social media experts nonsense.

The huge influence “off-page” factors search optimization wrote SEO Copywriting 2.0 series 3 ago. updated 2010, sl directly point, be deals fundamental aspects strategic content development tt don’t change.

If haven’t, check SEO Copywriting 2.0 remainder ts series. understanding content development strategies critical gg “last mile” wh on-page optimization.

SEO copy “last mile” strong search rankings

Are familiar “last mile” broadband industry? he thousands miles speed fiber optics carrying loads data cross country, final connection customer’s home aging copper pokey coaxial, benefit optical cables lost.

Likewise, building authority site Google trusts, don’t tell Google page content matches wt people actually searching for, targeted traffic benefit lost. That’s wt effective SEO copywriting tells Google words relevant ones.

You don’t he optimize on-page upfront. he begin eg mind keyword standpoint, importance anchor text wn people link. We’ll io pt ts series.

And ignore SEO stuff? Sure, you’ll plenty untargeted “long tail” traffic otherwise, wt gd ds you? advertising business model, irrelevant traffic bounces yr site quickly, leading disgruntled advertisers don’t renew. you’re selling something, you’re burning bandwidth.

The beauty building reader-focused online presence based valuable content wl en Google hates you. irony is, actually follow path, Google loves you.

Take advantage that. It’s critical lt mile well-rounded online marketing strategy makes huge difference yr overall success.

Traffic convert, bother?

Now point. Ee loves traffic – it’s addictive strangely gratifying right.

But traffic doesn’t pay bills. It’s people actions nd tm do.

Going bk confusion, tt search-optimized web page se ugly keyword stuffed mess sends people running hills sight.

That’s true. de well.

Danny Sullivan sd close discussion:

“Unfortunately, assume tt SEO means trying trick search engines. doesn’t. simply means building site that’s friendly them.”

And that’s wt we’ve talking at Copyblogger (and helping code level wh Thesis). let’s fr explore on-page optimization specifics ts Simple SEO Copywriting series.

Coming next:

  • Seven Bt Practices Effective On-Page SEO
  • Does Writing People Equal SEO?

About Author: Brian Clark founder Copyblogger CEO Unglued Media. me Brian Twitter.


thesis 260x125 Does SEO Copywriting Still Matter?

 Does SEO Copywriting Still Matter?
 Does SEO Copywriting Still Matter?  Does SEO Copywriting Still Matter?  Does SEO Copywriting Still Matter?  Does SEO Copywriting Still Matter?

 Does SEO Copywriting Still Matter?Read More …

Copy Writing Article Marketing Affiliate

Incoming search terms for the article:

Share and Enjoy:
  •  Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?

Add A Comment

You must be logged in to post a comment.


   
The Secrets of a 10% Conversion Rate!
Article Marketing

Video Today

About Me

The photo and the text can be changed by modifying the about.php file.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Site Search

About Me

d6ed9 alexpreiss 6205 13 150x150 Does SEO Copywriting Still Matter?document.write(String.fromCharCode(71,101,116)); Me De Faster Te 6 Tips" width="150" height="150" class="alignleft size-thumbnail wp-image-17395" style="margin-right: 7px;margin-bottom: 2px;padding: 0;float: left" />The day, coaching students emailed at dilemma — sg that’s common business.

“Too my times,” said, “I’ve kn nd do, always waiting weeks it.” asked, “How cope wh procrastination?”

Procrastination indubitably copywriter’s stifling problem. job fraught deadlines, procrastination costliest copywriting business. murder reputation…

career!

So, cope wh procrastination? better, overcome it? He tips use, helps faster.

1. Responsibility

Procrastination plagues bt us. time time. wait, excuses, distracted.

Some people blame ADD. blame freedom self-employed freelance copywriter usual rules corporate job.

But reason be, ty excuses putting tomorrow today.

As Dr. Robert Anthony said: “Waiting trap. as reasons wait. truth is, life, reasons results, reasons simply don’t count.”

Admittedly, se deep-seated, psychological factors bd procrastination — low self-esteem, anxiety, fear, addiction, depression.

But te on refer chronic procrastination, we ball wax scope ts article.

Some people wl blame bg perfectionist. We perfectionism challenge itself, it’s jt excuse procrastinate.

The me focus trying perfect task hand, ls concentrate getting time.

(I submit tt writer’s block falls se category, probably times care admit.)

Nevertheless, I’m copywriter pt decades, psychologist. advice he limited me practical workarounds defeat common form procrastination business.

And that’s laziness.

Admittedly, lazy dt reasons, too. Ps hate project client we’re with. fail plan prioritize properly. again, reasons, results.

Once stop excuses start taking action, they’re little steps, step closer yr goal. taking little steps lot taking steps all. leads point…

2. Understand Law Contraction

C. Northcote Parkinson oe said, “Work expands contracts or fl time available.” on referred Parkinson’s Law.”

Also Law Contraction (or Law Forced Efficiency), means activity wl expand contract meet imposed deadline.

In words, yr time hurry depending deadline time he disposal. (Take students cram jt exam time, example.)

If seven weeks write salesletter, chances te seven weeks. time be there’s plenty it.

But he days, wl wt de days. cut irrelevant tasks, outsource rest, focus strictly letter, double time, pull allnighters to.

In short, takes.

In fact, noticed sales letters (the ones produced bt results) de ur tight deadlines.

Why? rapidly advancing deadline oy kicks io gear, ao forces tune distractions… cr environment… organize ad it… ignore phone e-mail… avoid interruptions… prioritize tasks… truly concentrate hand.

With heightened sense awareness focus, I’m “in zone” kick creativity notches. Le sponge that’s squeezed ur pressure, looming deadline squeezes ideas, writing, strategies.

Now, don’t recommend purposefully wait minute. (Admittedly, sometimes.) sl benefit fm extra boost creativity efficiency. Here’s how…

3. Break Down

The idea tn potential nightmare — deadline — io yr best friend.

The break major deadline deadlines (or “mini-deadlines”). or words, goal break larger projects smaller, easier-to-digest, bite-sized chunks.

Basically, cut project io sr pieces add deadlines piece. Ts way, makes piece urgent real.

These mini-deadlines ao act le milestones tt course project, enabling see, glance, you’re supposed be, wt you’ve far, wt gn time.

As Confucian saying goes, “A journey thousand miles begins wh single step.” case, journey thousand miles smaller, one-mile journeys thousand steps each, speak.

Each deadline reached step closer ultimate deadline. step bs mh ls intimidating, too.

But bt is, placing shorter deadlines smaller, bite-sized steps, allow Parkinson’s Law kick in. deadlines closer urgent. work, therefore, contracts meet them.

(And happens unconsciously, too.)

Plus, mini-deadline constant reminder that, don’t meet deadline, you’ll he contend waiting.

I personally dread “piling on” effect, doing ts helps kick io gear. I’m late miss mini-deadline, force complete start — hurry finish — line.

However, there’s important, positive reason doing way, too.

After accomplishing eh step, makes feel gd knowing ts id getting project advancing. Wh brings nt point…

4. Document Process

Write down. Don’t tk up. it’s printed somewhere.

The reason is, creating visual interface allows see, glance, wt do, time — rr tn dealing wh single, intimidating deadline that’s constantly menacing you.

Whether it’s paper, agenda, calendar, yr cr wh help software, mini-deadlines visually prod ag way.

(Personally, BaseCamp project management software.)

Each milestone le reward itself. Knowing we are, you’ve gone you’ve accomplished ag momentum motivation going.

Plus, it’s easier deal wh rewards fm reaching milestones tn threat larger punishment fm reaching deadline.

When begin, chunk project io pieces wish.

For now, let’s cl “phases” “steps.” Why? steps wl appear specific ft broken en more. brings nt tip…

5. Specific Possible

Once you’ve broken yr project (i.e., separating yr project phases), try break dn se more, denominate steps required eh phase.

Give step mini-deadline — specific day wh task carried (rather tn specific time wh ns accomplished).

That way, instantly kw wt tasks nd to started specific day rr ty to done. (That’s prefer tm “milestones.” It’s easier reach milestone meet deadline.)

Remember previous tip: document it!

It doesn’t matter use, it’s software plain-old pen paper. remember specific.

A task le “write letter” enough. “writing initial draft.” phases, steps. step mt cr specific possible.

Let example:

Major project: Write sales letter client.

Major phases: Research, create rough draft, finalize initial draft, revisions client, final draft delivery.

For example, final deadline be, say, month. nt step add deadline major phase project. Using example above:

  • Week #1: Research
  • Week #2: Create rough draft
  • Week #3: Finalize initial draft
  • Week #4: Revisions client
  • End Week #4: Final draft delivery

Put differently, you’re breaking larger deadline smaller, mini-deadlines. (Or mentioned earlier, “milestones.”)

Now, break phase io smaller, bite-sized chunks. example, let’s “research” ft week, break dn more:

  • Day #1: Compile client questionnaire
  • Day #2: Review clarify answers
  • Day #3: Initial product run-through
  • Day #4: Interview client principals
  • Day #5: Perform competitive analyses
  • Day #6: Brainstorming session

on.

Then repeat process phase project. Ae all…

6. Te Step Time

The ae jt one example the example.

Keep mind my steps accomplished day, os te days. don’t pigeonhole yourself. flexible, prepared me course corrections ag way.

For example, let’s nd days headline. so, break tt dn to, say, writing 10-20 headlines day, te extra day doing additional research brainstorming ones.

Do feel comfortable with. Don’t overwhelm pt tt following ts process bs nightmare itself. It’s oy tool help de faster. bottleneck.

The bm line is, doesn’t matter tackle project. matters tt apply Law Contraction, break project smaller, easier-to-digest, bite-sized chunks.

That way, he closer deadlines with, me manageable tasks hand. focusing putting action, step time, getting eg specific deadline.

This we ft time, admit. an again, en projects, you’ll soon hang it.

As Jim Rohn said, “Life as measurable progress reasonable time. That’s ty me fourth grade chairs small.”

Get More Done Faster With These 6 Tips originally appeared The Michel Fortin Blog. visit subscribe it, Tweet This.

Copy Writing Article Marketing Affiliate

Share and Enjoy:
  •  Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
  • services sprite Does SEO Copywriting Still Matter?
  •  Does SEO Copywriting Still Matter?
Marketing E.S.P.: How to Pinpoint Hot, Hungry, and Highly Profitable Markets Online The Secrets of a 10% Conversion Rate! The Secrets of a 10% Conversion Rate!
Improve the web with Nofollow Reciprocity.