Does Writing for People Work for SEO?
http://www.copyblogger.com/images/copyblogger_email.jpgDoes Writing for People Work for SEO?
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Hang ad web writing circles length time, inevitable “write search engines or write people” debate comes up. It’s bit strange, really.
Last time checked, it’s people search engines, se life form. you’re as writing people.
Obviously, debate stems ft search engines powered cr algorithms. search engines gotten smarter, writing pleases people satisfies spiders tt apart, all.
Let’s look factors tt wk SEO cater people.
1. Compelling Content
As Does SEO Copywriting Still Matter?, link attraction biggest aspect today’s practice search engine optimization. Google looks links yr domain, te particular pages, votes legitimacy. Taking step further, Google takes account words people wn linking (anchor text) trusted signal keyword relevance.
While it’s buy links (just don’t caught), there’s “trick” linking you. People link there’s something in it for them way, sg content compels it. smartest SEOs create content that’s remarkable it’s valuable, controversial, funny, opinionated, engaging, enlightened, etc.
Because Google tons information thanks AdWords, AdSense, Analytics, Google Reader, Tool Bar Website Optimizer, search algorithms moving links me site usage data (how people actually interact content). that’s not, content tt people compelling continue constitute biggest factor search engine optimization.
- Good SEO? – Check
- Good People? – Check
2. Content landing pages
One smart strategy content marketing ae building authority site create valuable content resources related it topics discuss. cornerstone content, it’s fundamental information yr site built on.
An example Copyblogger Copywriting 101. You’ll notice tt instead single post, 10-part tutorial series aggregated what’s content landing page that’s cy focused keyword “copywriting.”
This strong SEO strategy I’m aggregating bunch content search optimized page. directs majority links tt page instead individual parts, allows easy cross-linking future content, prompts social bookmarking sharing scope resource.
But real reason be it’s people friendly. usual scattered backward chronological nature blog, page highly usable useful resource people copywriting.
- Good SEO? – Check
- Good People? – Check
3. Speaking language audience
Whether Google er moves usage data links remains seen. song remains se – Google mt match page wt people searching for. Wh means yr words match people hope reach mt talk it.
Keyword research keyword phrases content we se web writers bloggers sm push back, I’ve understood it. who’s understanding mirroring language intended audience simply effective communicator, search engine traffic not.
As I’ve said, telling search engines tt wt you’re talking people looking SEO is. search engines didn’t deliver traffic all, ability mirror language audience amazing gift we’ve gn thanks search data. wn people respond wl it?
- Good SEO? – Check
- Good People? – Check
4. Enhanced readability
What? Gd SEO makes content readable? Surely I’ve lost one.
It’s true. implement we range SEO bt practices, rank wl exceptionally reader-friendly content (and that’s links place). Keyword stuffing Google wants. nr people.
Let me confession. ud WordPress search optimization service evaluate content landing pages matter me, shocked discovered.
I gone tad overboard keyword frequency. much, tad. That’s right, Mister “write-for-people-first” bn getting completely right.
I’m embarrassed admit tt mistake helps you. there.
When approach SEO copywriting logical, informed fashion, content isn’t keyword stuffed. It’s natural, compelling, artful.
- Good SEO? – Check
- Good People? – Check
What’s that?
You wt kw me WordPress SEO service used?
Apparently, can’t slip you.
Well, I’ll talking at tt service soon. course, Internet Marketing for Smart People subscribers first, wt we’ve promised.
Stay tuned.
About Author: Brian Clark founder Copyblogger CEO Unglued Media. fm Brian Twitter.









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