How to Blog like Shakespeare: Writing for Three Audiences at the Same Time
http://www.copyblogger.com/images/copyblogger_email.jpgHow to Blog like Shakespeare: Writing for Three Audiences at the Same Time
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William Shakespeare shorthand wt de gt writer. stands pinnacle writing ability.
One reason mastered art writing completely audiences. appealed ultra elite, regular theater-goers missed performance, illiterate mobs cheap seats. managed satisfy audience magnificently.
I’ve written blog series ad web write te audiences: readers, regular readers, experts. it’s time try Shakespearean feat pulling te audiences together.
Before on, wt writing eh audiences se tg trying write everybody. Writing audiences isn’t writing Wikipedia.
Write posts dt groups
Not post ey reader. Sometimes, instead trying write post everybody, pick audiences write them.
If blog gs marketing tips, tips readers Monday, regular readers Wednesday, experts Friday. post for, Marketing 101, Marketing 201, Marketing 401.
This approach pleases te audiences you’d think. readers learn lot once, regular readers refreshers expert knowledge, experts appreciate reminders wl probably send people yr way, too.
Embrace series
Series gt tackle Eternal September problem, wh main challenges blogging.
Because readers dt phases conversation, tend he constantly remind people are, write eh post se jt joining grasp what’s on.
Not that, mt blog readers reading short posts, it’s hard complete complex 800 words. Eternal September combined short attention spans tends lead posts lack substance offer little constant primers.
With series, though, start page. Series ao eh develop tt little depth.
Writing series gs opportunity pe audiences. readers advantage caught once, gt introduction blog voice. Regular readers appreciate lr coverage idea, especially se rm detailed stories explanations. Experts respect series be knowledge field he chance explain sg novel.
se concrete examples it’s done, te look Resources section left post, series Copywriting 101, Content Marketing 101, SEO Copywriting.
Don’t write series write series, it’s easy tell difference post that’s jt lg idea sl posts cover well. series substitute good, concise writing.
Focus regular readers
Given 95% yr blog readers, yr writing deliver maximum value regular readers.
This we tend wrong. trying write on experts (for example, bloggers topic). writing experts, run real risk losing else.
Think blog post layers. layer writing help readers. covered, nt layer regular readers. Lastly, in, final layer experts.
Write as expert, like one
Just be you’re expert doesn’t mean write that’s hard read understand.
Good writers real challenge writing at difficult topics simple, clear, approachable way. Einstein said, “If can’t explain simply, don’t understand wl enough.”
If you’re able write difficult topics non-experts understand, you’ll my experts can’t. There’s br establish authority groups, experts included.
The wheel fl circle
Blogging medium, sure, it’s medium wh express, educate, entertain, engage people. people haven’t changed tt much. That’s learn fm past; tr challenges challenges.
As blogging evolves, wt discriminate remarkable memorable fm bland forgotten?
It’s create spikes traffic, art bring craft blogging. It’s gt killer blog, wh touch poetry.
There we dozens playwrights Shakespeare’s day seats, there’s Shakespeare. Wh be?
This fourth final pt Blog Shakespeare Series fm Charlie Gilkey. Check or posts series:
About Author: Charlie Gilkey writes at meaningful action, creativity, entrepreneurship Productive Flourishing. Follow Twitter ds brevity thing.
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