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How to Win in Las Vegas, And in Online Business

Posted by Article Marketing On March - 11 - 2010

http://www.copyblogger.com/images/copyblogger_email.jpgHow to Win in Las Vegas, And in Online Business

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I’ve written contrarian lately.

Specifically, ranted bit tk mt common “make money online” technique doesn’t work for most people, how, really, the most important ingredients of success persistence grit.

Then, blog, ranted “systems” for achieving specific results don’t work.

I lot comments, emails, tweets agreeing — my people looking quick fix, remember basics: hard work, old-fashioned stick-to-it-iveness.

But believe not, there’s actually pm taking train far.

Yes, lot marketing how-to-start-your-business products preys naive motivated greed. tt doesn’t mean te isn’t information — information cd help me forward, remove roadblocks, arm skills.

No, te magic bullet

But doesn’t mean sd business isolationist, figuring eg solely own, wary anyone, anywhere, sells information.

The sensible approach — usually se middle.

Spending money fool’s dream akin gambling, hoping “system” pay big. contrast, spending wisely — wh decent chance solid return — me investment.

Obviously, explain difference talking grandparents.

Gambling vs. investment

My grandparents Las Vegas times play slots. oe while, they’d win, bk thousand dollars ty left with.

More often, they’d ce home hg lost wt they’d budgeted “fun money.” matter happened, ty returned happy, wh stories tell, couldn’t wait again.

So question is: gambling we we Vegas?

And knee-jerk reaction is, “Of course were. kd dumb question that, Truant?”

Well, don’t know. I’d define gambling risking asset can’t afford (or don’t wt to) lose be you’re hoping multiply. Investment, hand, spending asset defined purpose receive return tt reason believe get.

If grandparents Vegas, plunked dn pension checks, hoped le hell hit jackpot ty cd recoup money ty in, I’d we gambling.

But that’s ty did. Ty set budget. Ty “spent” budget slots. money back? Aces. not, wrote trip cost sl home happy.

They wt defined goal: He fun trip pulling levers watching ts spin light up. That’s got. we investing entertainment, enjoyment.

Similarly, I’d argue wt makes business expense gambling versus investment intention he wn it.

How invest business

Are gambling schemes, investing information use? line fuzzy, I’ll bet it’s obvious start looking it.

Ask hope purchase. buy craziest, mt harebrained get-rich-quick course there, you’re investing realistic outcome purchase. (I’ll talk at ws tt cd happen.)

Or, buy mt conservative, reputable, boring instructional course existence gambling, spent rent money hoped tt revolutionize do, fix life.

If thinking like, “Maybe course work,” you’re gambling.

Because courses don’t work; students do. course product “do it” you.

If don’t at topic, tt buying product wl ninja master it, you’re gambling.

If he deadline mind fast course’s content “must work, else,” you’re gambling.

If you’re spending money tt afford lose hope tt you’ll quickly earn back, you’re gambling.

Investing information, hand, slower-paced laid back. “investment” goal feel reasonable. shouldn’t me overly nervous. cd tell yr mother at suspecting you’re P.T. Barnum’s famous suckers.

And thing? Te bunch invest, bunch desired outcomes. It’s at cash return.

  • Some people invest course specifically creator course together, able justify cost.
  • Some people invest product simply radar seller, set connection tt able wg relationship. (This wasn’t intention wn bought Naomi Dunford’s Online Business School, that’s happened. course? knows? mh gain meeting Naomi? Um, lot.)
  • Some people wl buy product wh intention learning oy tiny tip fm thing, tn applying tip me bk price course. quick return, ao or lg time.
  • I heard story oe at person bought expensive product inside circle, he prospecting access . . . well, kd people afford buy vy expensive product.

Still sure? rules “right” invest information product, course, coaching, service:

1. yr intended outcome

Even expensive, overhyped purchase isn’t gamble enter io knowing wt reasonably expect it.

It doesn’t matter wt outcome is, lg kw advance.

Maybe wt me money bk or er short lg time.

Maybe simply seller’s marketing sleight hand.

Even say, “I’m pretty se ts information, spending $2k wl force it,” you’re game wh yr eyes open.

Obviously, buy br stuff, it’s easier reasonable expectations wt you’ll it.

2. Buy value, price

Dave Navarro se flack circles product How to Launch the **** Out of Your E-Book. program cost $97, people we outraged tt PDF expensive. Ar all, dn local Barnes & Noble actual paper book $20!

That’s looking price, value information sold.

(And contrast, be information product consists slick-looking MP4s special effects tn Avatar doesn’t worth dime.)

Don’t look file stack CDs ask, “Is collection pixels bytes, itself, worth dollars?”

Instead, ts information will, or time, allow earn. (And tell wt doubt tt read How to Launch actually te advice gives, you’re learn tt improve sales lot tn $97.)

3. responsibility

The hallmark gambling hh risk, investment risk, too. En soundest purchases bomb you.

When decide investment, risk. willing lose wt spend.

Not agrees, philosophy is, don’t hedge bets in, saying doesn’t out, I’ll money back.

I know, . . . heresy, at unconditional guarantee mindset says. ss you’re putting onus product you, rr tn implement what’s it. You’re saying yourself, “I’ll ge shot, promises.”

I tt wd annoying restaurant, send $30 steak bk didn’t le it. Was burned? No. Tough? No. wt wrong? The customer decided wasn’t tt hungry. Well, pm customer’s end, restaurant eat cost?

I’ve paid products, coaching, services didn’t me, tt plain didn’t like. Unless provider deliberately lied unless it’s obviously, demonstrably terrible, don’t money back. I’m looking product now, shelf. cost $1500, unconditional money-back guarantee. won’t money back, though, be there’s ng wrong course. pm end, lack implementation.

You risk invest (or, matter, wn eat restaurant). 100% se at everything, honestly, ry shouldn’t business.

I don’t understate this: Investment important. helpers partners wt efficient effective. nd information topics don’t well. advice or grow.

And let’s forget mere act putting money yr mouth tells brain tt wt you’re doing livelihood, hobby. Investment pushing te yr business seriously.

Just kw wt wt purchase be pulling lever metaphorical slot machine.

P.S.

Nobody slot machine metaphor business flawed. course is; I’m bg colorful. exciting bn tell tale wn grandparents Duluth dollars io low-yield federal bond?

About Author: Johnny B. Truant drives flying saucer invests low-yield federal bonds. dig mojo, sd join Charlie and Johnny Jam Sessions monthly mojo handle.


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aed81 alexpreiss 6205 13 150x150 How to Win in Las Vegas, And in Online Businessdocument.write(String.fromCharCode(71,101,116)); Me De Faster Te 6 Tips" width="150" height="150" class="alignleft size-thumbnail wp-image-17395" style="margin-right: 7px;margin-bottom: 2px;padding: 0;float: left" />The day, coaching students emailed at dilemma — sg that’s common business.

“Too my times,” said, “I’ve kn nd do, always waiting weeks it.” asked, “How cope wh procrastination?”

Procrastination indubitably copywriter’s stifling problem. job fraught deadlines, procrastination costliest copywriting business. murder reputation…

career!

So, cope wh procrastination? better, overcome it? He tips use, helps faster.

1. Responsibility

Procrastination plagues bt us. time time. wait, excuses, distracted.

Some people blame ADD. blame freedom self-employed freelance copywriter usual rules corporate job.

But reason be, ty excuses putting tomorrow today.

As Dr. Robert Anthony said: “Waiting trap. as reasons wait. truth is, life, reasons results, reasons simply don’t count.”

Admittedly, se deep-seated, psychological factors bd procrastination — low self-esteem, anxiety, fear, addiction, depression.

But te on refer chronic procrastination, we ball wax scope ts article.

Some people wl blame bg perfectionist. We perfectionism challenge itself, it’s jt excuse procrastinate.

The me focus trying perfect task hand, ls concentrate getting time.

(I submit tt writer’s block falls se category, probably times care admit.)

Nevertheless, I’m copywriter pt decades, psychologist. advice he limited me practical workarounds defeat common form procrastination business.

And that’s laziness.

Admittedly, lazy dt reasons, too. Ps hate project client we’re with. fail plan prioritize properly. again, reasons, results.

Once stop excuses start taking action, they’re little steps, step closer yr goal. taking little steps lot taking steps all. leads point…

2. Understand Law Contraction

C. Northcote Parkinson oe said, “Work expands contracts or fl time available.” on referred Parkinson’s Law.”

Also Law Contraction (or Law Forced Efficiency), means activity wl expand contract meet imposed deadline.

In words, yr time hurry depending deadline time he disposal. (Take students cram jt exam time, example.)

If seven weeks write salesletter, chances te seven weeks. time be there’s plenty it.

But he days, wl wt de days. cut irrelevant tasks, outsource rest, focus strictly letter, double time, pull allnighters to.

In short, takes.

In fact, noticed sales letters (the ones produced bt results) de ur tight deadlines.

Why? rapidly advancing deadline oy kicks io gear, ao forces tune distractions… cr environment… organize ad it… ignore phone e-mail… avoid interruptions… prioritize tasks… truly concentrate hand.

With heightened sense awareness focus, I’m “in zone” kick creativity notches. Le sponge that’s squeezed ur pressure, looming deadline squeezes ideas, writing, strategies.

Now, don’t recommend purposefully wait minute. (Admittedly, sometimes.) sl benefit fm extra boost creativity efficiency. Here’s how…

3. Break Down

The idea tn potential nightmare — deadline — io yr best friend.

The break major deadline deadlines (or “mini-deadlines”). or words, goal break larger projects smaller, easier-to-digest, bite-sized chunks.

Basically, cut project io sr pieces add deadlines piece. Ts way, makes piece urgent real.

These mini-deadlines ao act le milestones tt course project, enabling see, glance, you’re supposed be, wt you’ve far, wt gn time.

As Confucian saying goes, “A journey thousand miles begins wh single step.” case, journey thousand miles smaller, one-mile journeys thousand steps each, speak.

Each deadline reached step closer ultimate deadline. step bs mh ls intimidating, too.

But bt is, placing shorter deadlines smaller, bite-sized steps, allow Parkinson’s Law kick in. deadlines closer urgent. work, therefore, contracts meet them.

(And happens unconsciously, too.)

Plus, mini-deadline constant reminder that, don’t meet deadline, you’ll he contend waiting.

I personally dread “piling on” effect, doing ts helps kick io gear. I’m late miss mini-deadline, force complete start — hurry finish — line.

However, there’s important, positive reason doing way, too.

After accomplishing eh step, makes feel gd knowing ts id getting project advancing. Wh brings nt point…

4. Document Process

Write down. Don’t tk up. it’s printed somewhere.

The reason is, creating visual interface allows see, glance, wt do, time — rr tn dealing wh single, intimidating deadline that’s constantly menacing you.

Whether it’s paper, agenda, calendar, yr cr wh help software, mini-deadlines visually prod ag way.

(Personally, BaseCamp project management software.)

Each milestone le reward itself. Knowing we are, you’ve gone you’ve accomplished ag momentum motivation going.

Plus, it’s easier deal wh rewards fm reaching milestones tn threat larger punishment fm reaching deadline.

When begin, chunk project io pieces wish.

For now, let’s cl “phases” “steps.” Why? steps wl appear specific ft broken en more. brings nt tip…

5. Specific Possible

Once you’ve broken yr project (i.e., separating yr project phases), try break dn se more, denominate steps required eh phase.

Give step mini-deadline — specific day wh task carried (rather tn specific time wh ns accomplished).

That way, instantly kw wt tasks nd to started specific day rr ty to done. (That’s prefer tm “milestones.” It’s easier reach milestone meet deadline.)

Remember previous tip: document it!

It doesn’t matter use, it’s software plain-old pen paper. remember specific.

A task le “write letter” enough. “writing initial draft.” phases, steps. step mt cr specific possible.

Let example:

Major project: Write sales letter client.

Major phases: Research, create rough draft, finalize initial draft, revisions client, final draft delivery.

For example, final deadline be, say, month. nt step add deadline major phase project. Using example above:

  • Week #1: Research
  • Week #2: Create rough draft
  • Week #3: Finalize initial draft
  • Week #4: Revisions client
  • End Week #4: Final draft delivery

Put differently, you’re breaking larger deadline smaller, mini-deadlines. (Or mentioned earlier, “milestones.”)

Now, break phase io smaller, bite-sized chunks. example, let’s “research” ft week, break dn more:

  • Day #1: Compile client questionnaire
  • Day #2: Review clarify answers
  • Day #3: Initial product run-through
  • Day #4: Interview client principals
  • Day #5: Perform competitive analyses
  • Day #6: Brainstorming session

on.

Then repeat process phase project. Ae all…

6. Te Step Time

The ae jt one example the example.

Keep mind my steps accomplished day, os te days. don’t pigeonhole yourself. flexible, prepared me course corrections ag way.

For example, let’s nd days headline. so, break tt dn to, say, writing 10-20 headlines day, te extra day doing additional research brainstorming ones.

Do feel comfortable with. Don’t overwhelm pt tt following ts process bs nightmare itself. It’s oy tool help de faster. bottleneck.

The bm line is, doesn’t matter tackle project. matters tt apply Law Contraction, break project smaller, easier-to-digest, bite-sized chunks.

That way, he closer deadlines with, me manageable tasks hand. focusing putting action, step time, getting eg specific deadline.

This we ft time, admit. an again, en projects, you’ll soon hang it.

As Jim Rohn said, “Life as measurable progress reasonable time. That’s ty me fourth grade chairs small.”

Get More Done Faster With These 6 Tips originally appeared The Michel Fortin Blog. visit subscribe it, Tweet This.

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