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The Art of Shameless Self-Promotion

Posted by Article Marketing On February - 8 - 2010

http://www.copyblogger.com/images/copyblogger_email.jpgThe Art of Shameless Self-Promotion

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I’ve fd doesn’t pay crow wt I’ve accomplished.

Sure, celebrate wn ts well. I’ve fd talking mh achievements leads oy criticism, disappointment.

There’s gg who’s harder. ul ty carve my name into the side of the moon, reason puffing mf up. minute head se minute reality smacks realize aren’t cool tk are.

So self-adulation try stay ay from. self promotion? That’s story.

If te look successful (or talked about) people field, you’ll as se incredibly talented art self-promotion.

Robert Kiyosaki, author Rich Dad Poor Dad books, mentioned he’s “bestselling author” “best-writing author.” Dean Karnazes, “The Ultramarathon Man,” athlete field, bt self-promotion.

So what’s difference?

The reason self-promotion self-adulation doesn’t self-promotion art spreading ideas, concepts, greater vision. Self-adulation promotion accomplishments, deeds done.

When promote ideas, ge people cheer for. people cause support. People, ways, selfish. promote tt me tm feel good. accomplishments aren’t me tm feel good, ideas do.

Your ideas mt inspire hope, thought, action . . . gl rule, ideas inspire something.

People promote Chris Brogan makes tm feel good. ideas inspire tt warm fuzzy feeling connection.

On or hand, aren’t bragging at my books he’s sold speeches he’s given. don’t care it’s ideas inspire . . . achievements.

How create self-promotion platform

1. step be confident. aren’t inspired yr actions ideas, ee wl either.

Look Muhammad Ali, gt self-promoters history. loved truly was “the greatest,” integrity boldness ideas.

If tk Ali’s success athletic ability, compare yr feelings Ali feelings Mike Tyson. Tyson’s accomplishments magnificent, communicated gr vision cheer.

2. nt step start spreading ideas. can’t be wishy washy . . . he stand something.

Make vision concise possible. Brand yf yr ideas unique. (Remember, ah ideas genuinely unique, yr expression can be.) Seth Godin exceptionally well.

3. Oe platform, start campaign. strong, descriptive language wn explaining ideas plan action. Build tight and loyal community tt believes you, inspire empower action.

Make cool fan, Gary Vee wh Vaynernation wristbands Lance Armstrong wh yellow bracelets. symbolic identifier ts extremely powerful.

4. Lastly, don’t afraid talk ideas spread message. Jt remember it’s at yr world . . . it’s fit it.

Creating buzz essential, reach power brokers tell sd promote you. ty won’t, create power brokers within. Build os ul power build up. Oprah excels at, it’s she’s built billion-dollar empire.

Your ideas you

If implement plan successfully, you’ll ~~probably~~ se flak. People label over-confident cocky.

That’s good. Define sh people er love you or hate you.

There fans self-promoter. task fd them. That, me easy tm bring friend.

Your ideas need you. he vision, don’t stand way.

I sounds bit “out there,” firmly believe ideas living things. Ty yr self-adulation, there, fight them. ready?

About Author: Nathan Hangen co-founder Beyond Blogging, resource draws web’s successful bloggers tell truth takes tr level. writes at social entrepreneurship NathanHangen.com.

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About Me

A recent blog post stirred qe lot controversy. specifically stark accusations cn nr marketers appear colluding.

Some unethical. Os smart business. calling illegal cartel charged breaking racketeering anti-trust laws.

I don’t kw it’s true not, won’t comment directly. I’m lawyer stretch.

But comment wt observe. observe ts obvious. example, you’re subscribed sl te marketers’ lists, handful, tn I’m confident you’ve noticed recurring trends.

(Let’s “musical-chair product launches.” Oh, let’s forget pricey product paid marketer jt weeks ago given free bonus buying tr affiliate link else’s product launch.)

Personally, don’t it’s wrong competitors partner time product releases separately. (I’ll bk term “competition” later, important.) degree, definitely smart business.

The question is, specific situation deemed illegal not? answer arguable — arguable, mean court law. blogger Antone Roundy said it best, shared following insight, wh agree with…

“But they’re promoting eh regardless product quality value price, that’s unethical best. they’re agreeing pricing scheme taking products market dg or peoples’ launch periods reduce competition, I’d expect FTC breathing dn necks ry soon.”

This happening here. debate legality it. illegal not, it’s definitely unethical. legal, appearance impropriety eh leave bad taste people’s mouths. cy ds mine.

After wife’s controversial report, Internet Marketing Sins, released ago, line sand drawn. then, marketers expressed se tt ty stand.

To — I’m linking tr specific posts pe — te people Joel Comm, Ryan Healy, Ray Edwards, Dan Gallapoo, my more. (Funny tm copywriters, eh?) steadily growing, too.

(If 45 minutes, listen this podcast Randy Cantrell.)

We’ve ao seen emergence growing consumer advocacy personal opinion blogs tt entirely dedicated bg critical unethical marketing practices, exposing deceptive dishonest business activities.

Aside fm Salty Droid mentioned beginning, include PatrickPretty.com, LostBallInHighWeeds.com, DontStepInThePoop.com, many, others.

Do le them? candid, blogs — especially commentators te blogs — caustic, jarring, vile. bit toxic taste.

But them, don’t necessarily blame them. all, ty didn’t appear wh sole intent marketers’ lives miserable. types anti-scam blogs created result personal, bad experience.

Plus, ty easily polarize people.

Many disgruntled consumers attracted te blogs he grown highly cynical, suspicious, resentful. it’s natural ty voice grievances them.

But wt frightens voice genuine scam victims muffled sl vocal minority anti-marketing extremists spew tr venom senselessly.

These pitchfork-wielding protesters hellbent destroying levelheaded discussion. Ty flame voices opposing views, rabidly pounce ae mt stab intelligent, sensible argument.

I’ve seen bigoted commentators bash attempt manipulate, irritate, denigrate. childish behavior, defeats purpose. focus issues, wr overweight, effeminate, disabled.

Focus do, ty are.

Nevertheless, join conversation myself, stop short doing fear wt wl fall deaf ears — drowned handful witch-hunting McCarthyists trawl faint smell blood.

Now, doesn’t mean se innocent, either.

Namecalling ad hominem attacks occur both sides.

I’ve seen lot venom spewed fm proponents marketers. Genuine scam victims continue victimized appears concerted efforts vocal minority feel marketers singled reproach.

Some gone extent saying tt scam victims ry ones blame. “caveat emptor (buyer beware),” “they’re jealous envious money,” “they te responsibility actions,” etc.

Sure. women wearing provocative clothing looking to get raped, right? Ugh.

Granted, market bear responsibility. Plus, definitely agree trolls se blame failures inadequacies.

But caveat emptor weak argument ss ud means exclude responsibility others. Counter-blaming customers nullify actions wn blatantly prey market’s relentless dream magic pill.

“Caveat emptor” shouldn’t ud loophole te advantage vulnerable.

Just robbed bank alarm sm doesn’t mean bank wrong lacked security. robbery sl robbery.

And it’s sl wrong.

The question is, ds vicious circle stop?

If blame split 50/50, solution split 50/50, too. Marketers sd stop selling magic-pill solutions market who’s desperate help. market stop chasing dream buying io magic-pill solutions.

As know, te magic pill. kp chasing it, ty murder chances achieving true success. sometimes, that can be quite literal.

As lg te market magic-pill solutions, marketers willing provide them. aside laws regulations, I’m fan of, achieving compromise challenge, particularly wn ss greedy.

So ps effective solution is: education.

Educate market wt look avoid, wl educate learning market tk modeling unethical practices.

In estimation, marketing products just snake oil. Period.

I understand appreciate tt buyers beware, tt tr diligence, tt sd te time investigate be jumping in. Agreed.

But fake scarcity ploys high-pressure product launches remove chance market appreciate exactly sold. reduces tr ability critically, adequately investigate offer, intelligent buying decision.

So education powerful. blogs, harsh cases, vital.

Let this. Antone Roundy’s comment at gathering wh or marketers time product releases bg smart business practice right. all, that’s associations exist. agree ts oy point.

I’m bg lawyer, unacceptable products market, Antone said, tn that’s exactly wt happening here. fact, te “product releases.” Ty product launches, tt matter.

They simply close-ended sales events.

But let’s closer look wt constitutes “competition,” applies, here. Defined, competition is: “the effort parties acting independently secure business td party offering favorable terms.”

Whether people gp marketers acting independently debatable. question is, ty truly competing other? or words, guys truly competitors? sg tk court wl nd define.

But here’s take. Ty sell information, true. argued information competitive. example, be bought Stephen King novel doesn’t preclude fm buying Anne Rice novel time.

One sell information on, say, affiliate marketing on, say, traffic generation. “competitors.” But lies problem…

Marketers authors selling information. Ty le publishing houses selling information products. Yes, products. publishing houses — again, I’m lawyer — colluding se degree.

Even term “information products” debatable, too. “products” gurus sell aren’t information. ty selling business opportunities packaged information sold ur guise training systems.

Again, ts jt opinion. I’m lawyer, look ss issue form opinion. ts case, ar I’ve seen, is, we musical-chair product launch game jt doesn’t smell rt me.

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