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The Betty Crocker Secret to Email Marketing that Works

Posted by Article Marketing On March - 19 - 2010

http://www.copyblogger.com/images/copyblogger_email.jpgThe Betty Crocker Secret to Email Marketing that Works

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You’ve heard thousand times: money’s list. you’re at getting results online, nd build list people paying attention you, typically email list.

So people sign email newsletter?

You probably ay kw answer one: Reward them. subscribers “thank you” signing up. usually form content — useful video, killer PDF special report white paper, exclusive podcast.

Sure, ee that. works.

It . . . if way.

Giving ay sg wl people sign yr email list, question.

The pm is, address with?

It’s it’s hard email address. Gmail excellent services (or bunch) free.

Double opt-in forces reader ge real email address. real addresses cheap. Readers dozens capture valuable free reward, ditch rest email they’ve prize.

They mt unsubscribe (best scenario). Ty throw email address quit checking it. set filter automatically pours yr messages Delete folder.

If they’re jerks, mark spam ty don’t again, rr te “trouble” unsubscribing. happens.

(Incidentally, must me stupidly easy unsubscribe yr stuff. it’s click two, you’ll regret it.)

You can’t make ae pay attention virtual world. can’t trick io either, me seconds.

Some smartest traditional advertising writers figured lg time ago. created advertising didn’t look advertising . . . advertising inherently useful.

Make yr advertising valuable throw away

It’s funny moms’ grandmas’ most-treasured recipes fm product boxes.

Food packagers recipes irresistible. Human omnivorous naturally curious creature. enjoy novelty. benefit fm eating variety foods.

Put simply, wt sg dinner.

Recipes teach readers me product bg sold. recipes feel inherently valuable. promise fantastic collection benefits: Exciting tastes, happy family members, harmony dinner time, kids wl actually eat tr green beans.

Recipes, including back-of-the-box recipes, clipped passed carefully preserved. good-sounding recipe reason try tt pancake mix pasta shape.

The recipe peanut butter jar advertising, yes. it’s advertising tt actually attention. It’s valuable throw away.

Your topic recipe

Some topics literal recipes. (Weight loss obvious one.) act nourishing spawned hundreds sub-niches, slow food raw food grab-some-calories-on-the-run food.

For mt topics, “recipes” metaphorical.

You mt teach recipe financial independence. recipe fulfilling retirement. recipe getting job. recipe happy marriage.

Some recipes complex simple. readers Gourmet White Trash Cooking. You’re decides easy you’ll recipes offer.

You recipe anywhere

Great blogs usually ge lots recipes. special report white paper single strong recipe. information product membership site collection recipes wk together.

But vy favorite spots recipe email newsletter. specifically, it’s email autoresponder, tool tt consider essential ey marketing project wk on.

Newsletters (what’s business, what’s promotion, wt fresh exciting offers customer) excellent tool. they’re 1000 times kick terrific autoresponder.

Maybe it’s 8 Tips Dad, 7 Kw Stock Trading Rt You, 20 Keys to Internet Marketing Success.

There as nr steps. (In fact, look lot friend numbered list post, don’t they?) Ty build another. they’re recipe result reader ws have.

A sequence steps trains reader

Are seeing br single-shot special report, podcast, video?

When create email sequence tt forms killer recipe, reader develops habit eh message. It’s critical step, ar all, recipe he’s trying cook up.

Sure, ditch wn he’s finally captured final sequence. time, you’ve gn recipe worth having, you’ve created trust. reader started le you. You’ve built little sense reciprocity.

You’ve emailed 9 times row haven’t sent crap. Jt valuable, stuff tt result wants.

Think he’s 10th email?

The recipe email autoresponder

  1. Make yr “recipe” delivers solution reader wants.
  2. Break yr recipe sequence 7 – 10 steps. (You me you’re ambitious.) It’s step delivers positive result stands own.
  3. Deliver recipe autoresponder function yr email marketing program. yr program doesn’t robust autoresponder, fd program.
  4. Write the best content you can autoresponder. time continue hard business ys come.
  5. Rather tn selling products services, start “sell” terrific free autoresponder. build trust rapport tt dn line explain benefits do.
  6. If example mean, look version, free Copyblogger Internet Marketing for Smart People newsletter.

How at you? delivering recipe readers? Wt formats wl you? kw at ‘em comments.

About Author: Sonia Simone Senior Editor Copyblogger co-founder Inside the Third Tribe.

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The Betty Crocker Secret to Email Marketing that Works
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3bc83 alexpreiss 6205 13 150x150 The Betty Crocker Secret to Email Marketing that Worksdocument.write(String.fromCharCode(71,101,116)); Me De Faster Te 6 Tips" width="150" height="150" class="alignleft size-thumbnail wp-image-17395" style="margin-right: 7px;margin-bottom: 2px;padding: 0;float: left" />The day, coaching students emailed at dilemma — sg that’s common business.

“Too my times,” said, “I’ve kn nd do, always waiting weeks it.” asked, “How cope wh procrastination?”

Procrastination indubitably copywriter’s stifling problem. job fraught deadlines, procrastination costliest copywriting business. murder reputation…

… career!

So, cope wh procrastination? better, overcome it? He tips use, helps faster.

1. Responsibility

Procrastination plagues bt us. time time. wait, excuses, distracted.

Some people blame ADD. blame freedom self-employed freelance copywriter usual rules corporate job.

But reason be, ty excuses putting tomorrow — — today.

As Dr. Robert Anthony said: “Waiting trap. as reasons wait. truth is, life, reasons results, reasons simply don’t count.”

Admittedly, se deep-seated, psychological factors bd procrastination — low self-esteem, anxiety, fear, addiction, depression.

But te on refer chronic procrastination, we ball wax scope ts article.

Some people wl blame bg perfectionist. We perfectionism challenge itself, it’s jt excuse procrastinate.

The me focus trying perfect task hand, ls concentrate getting time.

(I submit tt writer’s block falls se category, probably times care admit.)

Nevertheless, I’m copywriter pt decades, psychologist. advice he limited me practical workarounds defeat common form procrastination business.

And that’s laziness.

Admittedly, lazy dt reasons, too. Ps hate project client we’re with. fail plan prioritize properly. again, reasons, results.

Once stop excuses start taking action, they’re little steps, step closer yr goal. taking little steps lot taking steps all. leads point…

2. Understand Law Contraction

C. Northcote Parkinson oe said, “Work expands contracts or fl time available.” on referred “Parkinson’s Law.”

Also Law Contraction (or Law Forced Efficiency), means activity wl expand contract meet imposed deadline.

In words, yr time hurry depending deadline time he disposal. (Take students cram jt exam time, example.)

If seven weeks write salesletter, chances te seven weeks. time be there’s plenty it.

But he days, wl wt de days. cut irrelevant tasks, outsource rest, focus strictly letter, double time, pull allnighters to.

In short, takes.

In fact, noticed sales letters (the ones produced bt results) de ur tight deadlines.

Why? rapidly advancing deadline oy kicks io gear, ao forces tune distractions… cr environment… organize ad it… ignore phone e-mail… avoid interruptions… prioritize tasks… truly concentrate hand.

With heightened sense awareness focus, I’m “in zone” kick creativity notches. Le sponge that’s squeezed ur pressure, looming deadline squeezes ideas, writing, strategies.

Now, don’t recommend purposefully wait minute. (Admittedly, sometimes.) sl benefit fm extra boost creativity efficiency. Here’s how…

3. Break Down

The idea tn potential nightmare — deadline — io yr best friend.

The break major deadline deadlines (or “mini-deadlines”). or words, goal break larger projects smaller, easier-to-digest, bite-sized chunks.

Basically, cut project io sr pieces add deadlines piece. Ts way, makes piece urgent real.

These mini-deadlines ao act le milestones tt course project, enabling see, glance, you’re supposed be, wt you’ve far, wt gn time.

As Confucian saying goes, “A journey thousand miles begins wh single step.” case, journey thousand miles smaller, one-mile journeys thousand steps each, speak.

Each deadline reached step closer ultimate deadline. step bs mh ls intimidating, too.

But bt is, placing shorter deadlines smaller, bite-sized steps, allow Parkinson’s Law kick in. deadlines closer urgent. work, therefore, contracts meet them.

(And happens unconsciously, too.)

Plus, mini-deadline constant reminder that, don’t meet deadline, you’ll he contend waiting.

I personally dread “piling on” effect, doing ts helps kick io gear. I’m late miss mini-deadline, force complete start — hurry finish — line.

However, there’s important, positive reason doing way, too.

After accomplishing eh step, makes feel gd knowing ts id getting project advancing. Wh brings nt point…

4. Document Process

Write down. Don’t tk up. it’s printed somewhere.

The reason is, creating visual interface allows see, glance, wt do, time — rr tn dealing wh single, intimidating deadline that’s constantly menacing you.

Whether it’s paper, agenda, calendar, yr cr wh help software, mini-deadlines visually prod ag way.

(Personally, BaseCamp project management software.)

Each milestone le reward itself. Knowing we are, you’ve gone you’ve accomplished ag momentum motivation going.

Plus, it’s easier deal wh rewards fm reaching milestones tn threat larger punishment fm reaching deadline.

When begin, chunk project io pieces wish.

For now, let’s cl “phases” “steps.” Why? steps wl appear specific ft broken en more. brings nt tip…

5. Specific Possible

Once you’ve broken yr project (i.e., separating yr project phases), try break dn se more, denominate steps required eh phase.

Give step mini-deadline — specific day wh task carried (rather tn specific time wh ns accomplished).

That way, instantly kw wt tasks nd to started specific day rr ty to done. (That’s prefer tm “milestones.” It’s easier reach milestone meet deadline.)

Remember previous tip: document it!

It doesn’t matter use, it’s software plain-old pen paper. remember specific.

A task le “write letter” enough. “writing initial draft.” phases, steps. step mt cr specific possible.

Let example:

Major project: Write sales letter client.

Major phases: Research, create rough draft, finalize initial draft, revisions client, final draft delivery.

For example, final deadline be, say, month. nt step add deadline major phase project. Using example above:

  • Week #1: Research
  • Week #2: Create rough draft
  • Week #3: Finalize initial draft
  • Week #4: Revisions client
  • End Week #4: Final draft delivery

Put differently, you’re breaking larger deadline smaller, mini-deadlines. (Or mentioned earlier, “milestones.”)

Now, break phase io smaller, bite-sized chunks. example, let’s “research” ft week, break dn more:

  • Day #1: Compile client questionnaire
  • Day #2: Review clarify answers
  • Day #3: Initial product run-through
  • Day #4: Interview client principals
  • Day #5: Perform competitive analyses
  • Day #6: Brainstorming session

… on.

Then repeat process phase project. Ae all…

6. Te Step Time

The ae jt one example the example.

Keep mind my steps accomplished day, os te days. don’t pigeonhole yourself. flexible, prepared me course corrections ag way.

For example, let’s nd days headline. so, break tt dn to, say, writing 10-20 headlines day, te extra day doing additional research brainstorming ones.

Do feel comfortable with. Don’t overwhelm pt tt following ts process bs nightmare itself. It’s oy tool help de faster. bottleneck.

The bm line is, doesn’t matter tackle project. matters tt apply Law Contraction, break project smaller, easier-to-digest, bite-sized chunks.

That way, he closer deadlines with, me manageable tasks hand. focusing putting action, step time, getting eg specific deadline.

This we ft time, admit. an again, en projects, you’ll soon hang it.

As Jim Rohn said, “Life as measurable progress reasonable time. That’s ty me fourth grade chairs small.”

Get More Done Faster With These 6 Tips originally appeared The Michel Fortin Blog. visit subscribe it, Tweet This.

The Betty Crocker Secret to Email Marketing that Works
The Betty Crocker Secret to Email Marketing that Works

The Betty Crocker Secret to Email Marketing that Works

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  • The Betty Crocker Secret to Email Marketing that Works
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  • The Betty Crocker Secret to Email Marketing that Works
  • The Betty Crocker Secret to Email Marketing that Works
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  • The Betty Crocker Secret to Email Marketing that Works
  • The Betty Crocker Secret to Email Marketing that Works
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