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The Eminem Guide to Becoming a Writing and Marketing Machine

Posted by Article Marketing On November - 24 - 2009

http://www.copyblogger.com/images/copyblogger_email.jpgThe Eminem Guide to Becoming a Writing and Marketing Machine

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Ten ys back, soon-to-be wife, Cindy, noticed bombarding beat Marshall Mather’s “My Ne Is.”

“What ass,” sd sat watch Grammies yr later. “It’s sad sell records jt vile. Really, talent possibly take?”

“Have heard record?” Cindy asked.

“No,” admitted. “But I’ve heard eh he’s ass.”

She pursed lips silence stuttered series half-articulated examples — criticisms os slipping filter voice. Unlike me, withholding judgment music she’d heard me it.

“You listen album you’ll lot entitled opinion, right?”

My wife taught me, continues teach me, ae else.

The nt day bought Slim Shady LP ag wh newly minted Marshall Mathers album. spent months sort aural awe.

I’m expectations were, cy weren’t meet murder preconceptions alphabet.

Though I’ve drawn lyricists songwriters, I’d heard able effectively indulge satire, rage, sorrow, shame, guilt, regret, power, passion, loneliness, bravado, stupidity, genius, leadership, idiocy, misogyny, sympathy and, believe not, tender compassion. Eminem doing stream pentameter would, I’m certain, cause William Shakespeare shudder.

Plus, dude brilliant storyteller.

Marshall Mathers lyrical sniper shotgun, vents hd words my able effectively communicate pages copy. listen Eminem record, I’m hearing cares at ey single syllable exact tone delivery.

This isn’t songs good. fact, album handful songs fd repugnant unendurable. peppered at gems absolute genius.

Eminem complicated artist, easily provoke pages arguments positives, negatives overall impact culture worse. writer marketer, touch he’s managed accomplish.

Meaning pay attention, there’s plenty learn.

What Eminem teach writing

1) Write read can

Marshall started writing jt child, constantly sanding rough edges craft, knowing doubt oy tg wd trailer park br life furious effort endless practice.

Marshall familiarized greats ul storytelling natural drawing breath. started imitating pioneers him, Eminem soon blended legacy io brew le ng else.

2) Edit ruthlessly

Eminem’s bt tracks harbor tightest writing I’ve seen medium. wonder spends eh song, considering securely eh syllable cemented place.

Not oy Em craft compelling argument prose, structure tt dazzle Dr. Seuss, rhyming words tt shouldn’t rhyme, packing poetry verse technically possible. Oy fastidious editing pull written word taut.

3) Write wt know

One ts tt makes Eminem polarizing message flies fm mind mic oy thinnest filter between. Listening music tuning io live therapy session tt Tony Soprano stable comparison. It’s easy believe tt Marshall speaking directly fm heart unique set of experiences.

4) Start strong finish stronger

The bt Em’s songs achieve sg rare commercially produced music — ty realize powerful climax prior conclusion. My Marshall’s songs written arguments, it’s usually verse drives home, lyrical sledgehammer.

5) concise powerful sentences

Marshall pares arguments dn marrow. intuitive sense flow allows seamlessly drift fm measured cadence ordinary speech unrivaled intensity verse, power writing enables drive home wh sh precision.

What Eminem teach at marketing

Eminem terrific writer, wasn’t natural marketer, wl living wrong se 8 Mile.

1) there

Be tireless undaunted. Marshall paid dues underground clubs white boy step mic.

I playing beginning, mood changed. bn chewed spit booed stage. kept rhyming stepwritin nt cypher, bt believe somebody’s paying pied piper . . .

Em kw hand anything. wd voice heard, job spread it.

2) extreme

Try speaking speaking one.

As Sonia recently pointed out, Jenny Lawson Naomi Dunford aren’t everyone, love them, really, ry LOVE them.

See I’m poet some, regular modern day Shakespeare, Jesus Christ King Day Saints here. shatter picture wh tt ty paint me, monger hate Satan — scatter-brained atheist. tt ain’t case, it’s matter taste. people decide Shady’s bad is. — gateway escape? Media scapegoat, mad ty . . .

3) Tell story

Build backstory unique you’ll develop following belong else.

Marshall’s storytelling evident LP, cemented pe teller unforgettable tales sd album, notably wh song Stan, tells story crazed fan ds double duty song doppleganger Marshall. Eminem ud ts narrative means self reflection response critics questioning cultural impact music.

4) Experiment

Eminem’s music crammed experimentation. Fm simple lo-fi beats earliest wicked carnival rhythms wh characterized partnership wh Dr. Dre, loopy meters between, it’s easy imagine tt Marshall isn’t happy unless he’s trying new.

Not ey experiment works, lt he’s willing play lab.

5) Address objections

A rule marketing address audience objections be audience does.

Eminem history, gg major release, addressing critics head wt flinching.

How retards’ll listen run school shooting wn they’re pissed teach-er, her, him, them? ‘Wasn’t me, Slim Shady sd again!’ Damn! mh damage pen? Man, I’m %#&@#! woulda bn woulda been, shoes, woulda thought, Slim Shady wd tt woulda bought?

Marshall Mathers complicated undeniably controversial, critics correctly music filled hate vitriol, acknowledge tt ao manipulating material, taking arguments ridiculous extremes tm io farce.

Love hate him, kn Eminem proven tt he’s it force bh modern music culture. don’t lyrics message learn fm him. I’m grateful day wife wondered loud ry talking about.

About Author: Sean Platt direct response copywriter independent publisher. Follow Twitter.

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The Eminem Guide to Becoming a Writing and Marketing Machine
The Eminem Guide to Becoming a Writing and Marketing Machine The Eminem Guide to Becoming a Writing and Marketing Machine The Eminem Guide to Becoming a Writing and Marketing Machine The Eminem Guide to Becoming a Writing and Marketing Machine

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ca99e alexpreiss 6205 13 150x150 The Eminem Guide to Becoming a Writing and Marketing Machinedocument.write(String.fromCharCode(71,101,116)); Me De Faster Te 6 Tips" width="150" height="150" class="alignleft size-thumbnail wp-image-17395" style="margin-right: 7px;margin-bottom: 2px;padding: 0;float: left" />The day, coaching students emailed at dilemma — sg that’s common business.

“Too my times,” said, “I’ve kn nd do, always waiting weeks it.” asked, “How cope wh procrastination?”

Procrastination indubitably copywriter’s stifling problem. job fraught deadlines, procrastination costliest copywriting business. murder reputation…

… career!

So, cope wh procrastination? better, overcome it? He tips use, helps faster.

1. Responsibility

Procrastination plagues bt us. time time. wait, excuses, distracted.

Some people blame ADD. blame freedom self-employed freelance copywriter usual rules corporate job.

But reason be, ty excuses putting tomorrow — — today.

As Dr. Robert Anthony said: “Waiting trap. as reasons wait. truth is, life, reasons results, reasons simply don’t count.”

Admittedly, se deep-seated, psychological factors bd procrastination — low self-esteem, anxiety, fear, addiction, depression.

But te on refer chronic procrastination, we ball wax scope ts article.

Some people wl blame bg perfectionist. We perfectionism challenge itself, it’s jt excuse procrastinate.

The me focus trying perfect task hand, ls concentrate getting time.

(I submit tt writer’s block falls se category, probably times care admit.)

Nevertheless, I’m copywriter pt decades, psychologist. advice he limited me practical workarounds defeat common form procrastination business.

And that’s laziness.

Admittedly, lazy dt reasons, too. Ps hate project client we’re with. fail plan prioritize properly. again, reasons, results.

Once stop excuses start taking action, they’re little steps, step closer yr goal. taking little steps lot taking steps all. leads point…

2. Understand Law Contraction

C. Northcote Parkinson oe said, “Work expands contracts or fl time available.” on referred “Parkinson’s Law.”

Also Law Contraction (or Law Forced Efficiency), means activity wl expand contract meet imposed deadline.

In words, yr time hurry depending deadline time he disposal. (Take students cram jt exam time, example.)

If seven weeks write salesletter, chances te seven weeks. time be there’s plenty it.

But he days, wl wt de days. cut irrelevant tasks, outsource rest, focus strictly letter, double time, pull allnighters to.

In short, takes.

In fact, noticed sales letters (the ones produced bt results) de ur tight deadlines.

Why? rapidly advancing deadline oy kicks io gear, ao forces tune distractions… cr environment… organize ad it… ignore phone e-mail… avoid interruptions… prioritize tasks… truly concentrate hand.

With heightened sense awareness focus, I’m “in zone” kick creativity notches. Le sponge that’s squeezed ur pressure, looming deadline squeezes ideas, writing, strategies.

Now, don’t recommend purposefully wait minute. (Admittedly, sometimes.) sl benefit fm extra boost creativity efficiency. Here’s how…

3. Break Down

The idea tn potential nightmare — deadline — io yr best friend.

The break major deadline deadlines (or “mini-deadlines”). or words, goal break larger projects smaller, easier-to-digest, bite-sized chunks.

Basically, cut project io sr pieces add deadlines piece. Ts way, makes piece urgent real.

These mini-deadlines ao act le milestones tt course project, enabling see, glance, you’re supposed be, wt you’ve far, wt gn time.

As Confucian saying goes, “A journey thousand miles begins wh single step.” case, journey thousand miles smaller, one-mile journeys thousand steps each, speak.

Each deadline reached step closer ultimate deadline. step bs mh ls intimidating, too.

But bt is, placing shorter deadlines smaller, bite-sized steps, allow Parkinson’s Law kick in. deadlines closer urgent. work, therefore, contracts meet them.

(And happens unconsciously, too.)

Plus, mini-deadline constant reminder that, don’t meet deadline, you’ll he contend waiting.

I personally dread “piling on” effect, doing ts helps kick io gear. I’m late miss mini-deadline, force complete start — hurry finish — line.

However, there’s important, positive reason doing way, too.

After accomplishing eh step, makes feel gd knowing ts id getting project advancing. Wh brings nt point…

4. Document Process

Write down. Don’t tk up. it’s printed somewhere.

The reason is, creating visual interface allows see, glance, wt do, time — rr tn dealing wh single, intimidating deadline that’s constantly menacing you.

Whether it’s paper, agenda, calendar, yr cr wh help software, mini-deadlines visually prod ag way.

(Personally, BaseCamp project management software.)

Each milestone le reward itself. Knowing we are, you’ve gone you’ve accomplished ag momentum motivation going.

Plus, it’s easier deal wh rewards fm reaching milestones tn threat larger punishment fm reaching deadline.

When begin, chunk project io pieces wish.

For now, let’s cl “phases” “steps.” Why? steps wl appear specific ft broken en more. brings nt tip…

5. Specific Possible

Once you’ve broken yr project (i.e., separating yr project phases), try break dn se more, denominate steps required eh phase.

Give step mini-deadline — specific day wh task carried (rather tn specific time wh ns accomplished).

That way, instantly kw wt tasks nd to started specific day rr ty to done. (That’s prefer tm “milestones.” It’s easier reach milestone meet deadline.)

Remember previous tip: document it!

It doesn’t matter use, it’s software plain-old pen paper. remember specific.

A task le “write letter” enough. “writing initial draft.” phases, steps. step mt cr specific possible.

Let example:

Major project: Write sales letter client.

Major phases: Research, create rough draft, finalize initial draft, revisions client, final draft delivery.

For example, final deadline be, say, month. nt step add deadline major phase project. Using example above:

  • Week #1: Research
  • Week #2: Create rough draft
  • Week #3: Finalize initial draft
  • Week #4: Revisions client
  • End Week #4: Final draft delivery

Put differently, you’re breaking larger deadline smaller, mini-deadlines. (Or mentioned earlier, “milestones.”)

Now, break phase io smaller, bite-sized chunks. example, let’s “research” ft week, break dn more:

  • Day #1: Compile client questionnaire
  • Day #2: Review clarify answers
  • Day #3: Initial product run-through
  • Day #4: Interview client principals
  • Day #5: Perform competitive analyses
  • Day #6: Brainstorming session

… on.

Then repeat process phase project. Ae all…

6. Te Step Time

The ae jt one example the example.

Keep mind my steps accomplished day, os te days. don’t pigeonhole yourself. flexible, prepared me course corrections ag way.

For example, let’s nd days headline. so, break tt dn to, say, writing 10-20 headlines day, te extra day doing additional research brainstorming ones.

Do feel comfortable with. Don’t overwhelm pt tt following ts process bs nightmare itself. It’s oy tool help de faster. bottleneck.

The bm line is, doesn’t matter tackle project. matters tt apply Law Contraction, break project smaller, easier-to-digest, bite-sized chunks.

That way, he closer deadlines with, me manageable tasks hand. focusing putting action, step time, getting eg specific deadline.

This we ft time, admit. an again, en projects, you’ll soon hang it.

As Jim Rohn said, “Life as measurable progress reasonable time. That’s ty me fourth grade chairs small.”

Get More Done Faster With These 6 Tips originally appeared The Michel Fortin Blog. visit subscribe it, Tweet This.

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