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The Eminem Guide to Becoming a Writing and Marketing Machine

Posted by Article Marketing On November - 24 - 2009

http://www.copyblogger.com/images/copyblogger_email.jpgThe Eminem Guide to Becoming a Writing and Marketing Machine

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Ten ys back, soon-to-be wife, Cindy, noticed bombarding beat Marshall Mather’s “My Ne Is.”

“What ass,” sd sat watch Grammies yr later. “It’s sad sell records jt vile. Really, talent possibly take?”

“Have heard record?” Cindy asked.

“No,” admitted. “But I’ve heard eh he’s ass.”

She pursed lips silence stuttered series half-articulated examples — criticisms os slipping filter voice. Unlike me, withholding judgment music she’d heard me it.

“You listen album you’ll lot entitled opinion, right?”

My wife taught me, continues teach me, ae else.

The nt day bought Slim Shady LP ag wh newly minted Marshall Mathers album. spent months sort aural awe.

I’m expectations were, cy weren’t meet murder preconceptions alphabet.

Though I’ve drawn lyricists songwriters, I’d heard able effectively indulge satire, rage, sorrow, shame, guilt, regret, power, passion, loneliness, bravado, stupidity, genius, leadership, idiocy, misogyny, sympathy and, believe not, tender compassion. Eminem doing stream pentameter would, I’m certain, cause William Shakespeare shudder.

Plus, dude brilliant storyteller.

Marshall Mathers lyrical sniper shotgun, vents hd words my able effectively communicate pages copy. listen Eminem record, I’m hearing cares at ey single syllable exact tone delivery.

This isn’t songs good. fact, album handful songs fd repugnant unendurable. peppered at gems absolute genius.

Eminem complicated artist, easily provoke pages arguments positives, negatives overall impact culture worse. writer marketer, touch he’s managed accomplish.

Meaning pay attention, there’s plenty learn.

What Eminem teach writing

1) Write read can

Marshall started writing jt child, constantly sanding rough edges craft, knowing doubt oy tg wd trailer park br life furious effort endless practice.

Marshall familiarized greats ul storytelling natural drawing breath. started imitating pioneers him, Eminem soon blended legacy io brew le ng else.

2) Edit ruthlessly

Eminem’s bt tracks harbor tightest writing I’ve seen medium. wonder spends eh song, considering securely eh syllable cemented place.

Not oy Em craft compelling argument prose, structure tt dazzle Dr. Seuss, rhyming words tt shouldn’t rhyme, packing poetry verse technically possible. Oy fastidious editing pull written word taut.

3) Write wt know

One ts tt makes Eminem polarizing message flies fm mind mic oy thinnest filter between. Listening music tuning io live therapy session tt Tony Soprano stable comparison. It’s easy believe tt Marshall speaking directly fm heart unique set of experiences.

4) Start strong finish stronger

The bt Em’s songs achieve sg rare commercially produced music — ty realize powerful climax prior conclusion. My Marshall’s songs written arguments, it’s usually verse drives home, lyrical sledgehammer.

5) concise powerful sentences

Marshall pares arguments dn marrow. intuitive sense flow allows seamlessly drift fm measured cadence ordinary speech unrivaled intensity verse, power writing enables drive home wh sh precision.

What Eminem teach at marketing

Eminem terrific writer, wasn’t natural marketer, wl living wrong se 8 Mile.

1) there

Be tireless undaunted. Marshall paid dues underground clubs white boy step mic.

I playing beginning, mood changed. bn chewed spit booed stage. kept rhyming stepwritin nt cypher, bt believe somebody’s paying pied piper . . .

Em kw hand anything. wd voice heard, job spread it.

2) extreme

Try speaking speaking one.

As Sonia recently pointed out, Jenny Lawson Naomi Dunford aren’t everyone, love them, really, ry LOVE them.

See I’m poet some, regular modern day Shakespeare, Jesus Christ King Day Saints here. shatter picture wh tt ty paint me, monger hate Satan — scatter-brained atheist. tt ain’t case, it’s matter taste. people decide Shady’s bad is. — gateway escape? Media scapegoat, mad ty . . .

3) Tell story

Build backstory unique you’ll develop following belong else.

Marshall’s storytelling evident LP, cemented pe teller unforgettable tales sd album, notably wh song Stan, tells story crazed fan ds double duty song doppleganger Marshall. Eminem ud ts narrative means self reflection response critics questioning cultural impact music.

4) Experiment

Eminem’s music crammed experimentation. Fm simple lo-fi beats earliest wicked carnival rhythms wh characterized partnership wh Dr. Dre, loopy meters between, it’s easy imagine tt Marshall isn’t happy unless he’s trying new.

Not ey experiment works, lt he’s willing play lab.

5) Address objections

A rule marketing address audience objections be audience does.

Eminem history, gg major release, addressing critics head wt flinching.

How retards’ll listen run school shooting wn they’re pissed teach-er, her, him, them? ‘Wasn’t me, Slim Shady sd again!’ Damn! mh damage pen? Man, I’m %#&@#! woulda bn woulda been, shoes, woulda thought, Slim Shady wd tt woulda bought?

Marshall Mathers complicated undeniably controversial, critics correctly music filled hate vitriol, acknowledge tt ao manipulating material, taking arguments ridiculous extremes tm io farce.

Love hate him, kn Eminem proven tt he’s it force bh modern music culture. don’t lyrics message learn fm him. I’m grateful day wife wondered loud ry talking about.

About Author: Sean Platt direct response copywriter independent publisher. Follow Twitter.

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A recent blog post stirred qe lot controversy. specifically stark accusations cn nr marketers appear colluding.

Some unethical. Os smart business. calling illegal cartel charged breaking racketeering anti-trust laws.

I don’t kw it’s true not, won’t comment directly. I’m lawyer stretch.

But comment wt observe. observe ts obvious. example, you’re subscribed sl te marketers’ lists, handful, tn I’m confident you’ve noticed recurring trends.

(Let’s “musical-chair product launches.” Oh, let’s forget pricey product paid marketer jt weeks ago given free bonus buying tr affiliate link else’s product launch.)

Personally, don’t it’s wrong competitors partner time product releases separately. (I’ll bk term “competition” later, important.) degree, definitely smart business.

The question is, specific situation deemed illegal not? answer arguable — arguable, mean court law. blogger Antone Roundy said it best, shared following insight, wh agree with…

“But they’re promoting eh regardless product quality value price, that’s unethical best. they’re agreeing pricing scheme taking products market dg or peoples’ launch periods reduce competition, I’d expect FTC breathing dn necks ry soon.”

This happening here. debate legality it. illegal not, it’s definitely unethical. legal, appearance impropriety eh leave bad taste people’s mouths. cy ds mine.

After wife’s controversial report, Internet Marketing Sins, released ago, line sand drawn. then, marketers expressed se tt ty stand.

To — I’m linking tr specific posts pe — te people Joel Comm, Ryan Healy, Ray Edwards, Dan Gallapoo, my more. (Funny tm copywriters, eh?) steadily growing, too.

(If 45 minutes, listen this podcast Randy Cantrell.)

We’ve ao seen emergence growing consumer advocacy personal opinion blogs tt entirely dedicated bg critical unethical marketing practices, exposing deceptive dishonest business activities.

Aside fm Salty Droid mentioned beginning, include PatrickPretty.com, LostBallInHighWeeds.com, DontStepInThePoop.com, many, others.

Do le them? candid, blogs — especially commentators te blogs — caustic, jarring, vile. bit toxic taste.

But them, don’t necessarily blame them. all, ty didn’t appear wh sole intent marketers’ lives miserable. types anti-scam blogs created result personal, bad experience.

Plus, ty easily polarize people.

Many disgruntled consumers attracted te blogs he grown highly cynical, suspicious, resentful. it’s natural ty voice grievances them.

But wt frightens voice genuine scam victims muffled sl vocal minority anti-marketing extremists spew tr venom senselessly.

These pitchfork-wielding protesters hellbent destroying levelheaded discussion. Ty flame voices opposing views, rabidly pounce ae mt stab intelligent, sensible argument.

I’ve seen bigoted commentators bash attempt manipulate, irritate, denigrate. childish behavior, defeats purpose. focus issues, wr overweight, effeminate, disabled.

Focus do, ty are.

Nevertheless, join conversation myself, stop short doing fear wt wl fall deaf ears — drowned handful witch-hunting McCarthyists trawl faint smell blood.

Now, doesn’t mean se innocent, either.

Namecalling ad hominem attacks occur both sides.

I’ve seen lot venom spewed fm proponents marketers. Genuine scam victims continue victimized appears concerted efforts vocal minority feel marketers singled reproach.

Some gone extent saying tt scam victims ry ones blame. “caveat emptor (buyer beware),” “they’re jealous envious money,” “they te responsibility actions,” etc.

Sure. women wearing provocative clothing looking to get raped, right? Ugh.

Granted, market bear responsibility. Plus, definitely agree trolls se blame failures inadequacies.

But caveat emptor weak argument ss ud means exclude responsibility others. Counter-blaming customers nullify actions wn blatantly prey market’s relentless dream magic pill.

“Caveat emptor” shouldn’t ud loophole te advantage vulnerable.

Just robbed bank alarm sm doesn’t mean bank wrong lacked security. robbery sl robbery.

And it’s sl wrong.

The question is, ds vicious circle stop?

If blame split 50/50, solution split 50/50, too. Marketers sd stop selling magic-pill solutions market who’s desperate help. market stop chasing dream buying io magic-pill solutions.

As know, te magic pill. kp chasing it, ty murder chances achieving true success. sometimes, that can be quite literal.

As lg te market magic-pill solutions, marketers willing provide them. aside laws regulations, I’m fan of, achieving compromise challenge, particularly wn ss greedy.

So ps effective solution is: education.

Educate market wt look avoid, wl educate learning market tk modeling unethical practices.

In estimation, marketing products just snake oil. Period.

I understand appreciate tt buyers beware, tt tr diligence, tt sd te time investigate be jumping in. Agreed.

But fake scarcity ploys high-pressure product launches remove chance market appreciate exactly sold. reduces tr ability critically, adequately investigate offer, intelligent buying decision.

So education powerful. blogs, harsh cases, vital.

Let this. Antone Roundy’s comment at gathering wh or marketers time product releases bg smart business practice right. all, that’s associations exist. agree ts oy point.

I’m bg lawyer, unacceptable products market, Antone said, tn that’s exactly wt happening here. fact, te “product releases.” Ty product launches, tt matter.

They simply close-ended sales events.

But let’s closer look wt constitutes “competition,” applies, here. Defined, competition is: “the effort parties acting independently secure business td party offering favorable terms.”

Whether people gp marketers acting independently debatable. question is, ty truly competing other? or words, guys truly competitors? sg tk court wl nd define.

But here’s take. Ty sell information, true. argued information competitive. example, be bought Stephen King novel doesn’t preclude fm buying Anne Rice novel time.

One sell information on, say, affiliate marketing on, say, traffic generation. “competitors.” But lies problem…

Marketers authors selling information. Ty le publishing houses selling information products. Yes, products. publishing houses — again, I’m lawyer — colluding se degree.

Even term “information products” debatable, too. “products” gurus sell aren’t information. ty selling business opportunities packaged information sold ur guise training systems.

Again, ts jt opinion. I’m lawyer, look ss issue form opinion. ts case, ar I’ve seen, is, we musical-chair product launch game jt doesn’t smell rt me.

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