Why Being Naive Can Make Your Fortune
http://www.copyblogger.com/images/copyblogger_email.jpgWhy Being Naive Can Make Your Fortune
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Back wn corporate world, ud called naive lt week.
I kept treating employees adults, instead naughty children. Naive.
I tried lighten uptight, lawyer-crafted language wh customers. Naive.
I dumb occasionally tell truth meetings chance fixing business-threatening problems. Naive.
Tsk, tsk, tsk. bright girl, head business.
So own. Smack middle ugly international financial crisis, “took risk” guaranteed income. tied financial fortunes efforts, wisdom senior executives prestigious board directors.
(The real risk, course, I’d thrown jail multiple homicide. comparison that, self-employment looked safest bet.)
It’s pretty far. I’m bigger days, revisit naive ideas corporate days. Be believe naive company — wr company me person 10,000.
It’s invented
I read Ben Roz Zanders’ extraordinary book The Art Possibility time getting ft business started. I’ve read my times then, sg away.
The book starts wh brain-bending chapter: “It’s Invented.”
Every problem, dilemma, ey dead os facing life, oy appears unsolvable inside particular frame pt view. Enlarge box, create ar frame ad data, ps vanish, opportunities appear.
The Zanders expand to:
It’s invented anyway, mt invent story framework meaning enhances quality life life us.
This especially juicy time walk yr business Alice Wonderland, realizing tt “appropriate, sensible” pack cards.
Don’t ignore facts, especially ugly ones. understand it’s game. write rules.
Nothing matters tn people
We’re on told quit businesses on businesses. create processes systems. ensure businesses don’t depend individual, including us. don’t over-rely kd talented, passionate employees tt Seth Godin calls “linchpins.”
We’re told tt tt “human resources goody two-shoes stuff” applied, le mascara, businesses — cash flow good. it’s luxury. times tight, earthy crunchy crap go. irritating employees lucky he job all.
Tony Hsieh talks book, Delivering Happiness, assumption lost control Zappo’s.
Hsieh faced board directors cash out. Tt board hard time concealing impatience Hsieh’s “little social experiments” — words, groundbreaking culture employee autonomy.
The writing wall. Hsieh didn’t step carefully, board replace CEO install se impose traditional-looking sm discipline. wd company grow up, groom quick, tidy acquisition. Hsieh’s messy employee-centric approach didn’t sm line wh that.
Hsieh savvy manage board investor smart realize truth — tt “little experiments” we wt uninspiring idea (selling shoes online) io billion-dollar business.
Even legendary megalomaniac Lee Iacocca said,
You people here. people we’ve got.
Cluelessness asset
My current favorite business role model Richard Branson. Usually styled te days “uber-successful billionaire, Sir Richard Branson,” Branson spent business life doing tt we entirely clueless.
- His decision (while school 15 old) launch national magazine instead focusing studies clueless.
- His decision start record store kw retail clueless. Ts followed clueless decisions build recording studio, record label, international divisions Virgin Records. Utterly clueless, one.
- His decision start airline, tremendously complex risky business tt absolutely ng about, impressively clueless.
- His penchant launching businesses be names me smile (Virgin Bride, Virgin Snow) clueless.
- His diversification Virgin brand 360 companies, readily apparent connecting thread Procter & Gamble Coke have, called clueless.
- His decision create world’s “spaceline” (an airline outer space) wasn’t jt clueless, downright loony.
Branson favorite naive businessman. kd tries eg tt sounds fun, ws le crazy me happen, wn walk decisions don’t out.
Today, course, he’s widely lionized. decades, considered entertaining, naive flake.
He’s currently worth close $4 billion. million two.
Having clue vastly overrated.
Naive ds mean stupid
I fan expression “Leap net wl appear.” Me often, “Leap floor wl appear.”
Naiveté at rejecting stupid definitions maturity. It’s brushing aside rules tt lr me sense (if ty er did).
Naiveté at seeing bigger picture. At bg brave ignore conventional advice doesn’t apply you, doesn’t happy, me money.
Naiveté willful ignorance. makes plenty rm curiosity learning. makes lots experimentation thoughtful observation.
But patience ruthlessness (except wh ourselves), jockeying status, trashing your conscience paper success.
Are naive?
Ever criticized naive? bg “too nice” business? lacking macho blood guts succeed?
Let kw at comments, mock enemies issue official permission slip continue (intelligently) naive.
About Author: Sonia Simone Senior Editor Copyblogger, founder Remarkable Communication, founding partner Inside the Third Tribe, remains eternally, pig-headedly naive.









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